Paid Media Strategy Lead

Silverback Strategies; United States; Remote; USD 90,000 - 130,000; Full time

Job summary

Silverback Strategies is seeking a Paid Media Lead to own and optimize campaigns across multiple platforms for a portfolio of clients. You will drive performance, act as the main contact, and collaborate with cross-functional teams to align media efforts with client goals.

You will execute hands-on campaigns on Google, Meta, LinkedIn, and TikTok, test innovative ideas, measure results, and report insights to clients.

Responsibilities

• Lead and support paid media strategies for a portfolio of 3-5 clients, serving as the primary point of contact and driving performance.
• Manage hands-on-keyboard execution across Google, Meta, LinkedIn, and TikTok, aligning campaigns with client KPIs and business goals.
• Collaborate with creative and analytics teams to innovate, test, and report on campaign performance, ensuring best-in-class results.

Job description

Silverback Strategies is seeking a Paid Media Lead to own and optimize campaigns across multiple platforms for a portfolio of clients. You will drive performance, act as the main contact, and collaborate with cross-functional teams to align media efforts with client goals.

You will execute hands-on campaigns on Google, Meta, LinkedIn, and TikTok, test innovative ideas, measure results, and report insights to clients.