Senior Media Specialist: Data-Driven Campaigns & Hybrid

Socket.dev; Phoenix (AZ); Hybrid; USD 80,000 - 105,000; Full time

Benefits offered by this job

Pet-friendly environment

On-site dog park

On-site events & adoptions

Top Dog gym

Sit & Stay Café

Lil Paws childcare

Paid volunteer opportunities

Print Center & services

Job summary

PetSmart is seeking a Senior Specialist, Media to support planning, execution, measurement, and optimization of integrated campaigns across Enterprise Media, Search, and Affiliate programs. You will partner with the Sr.

Manager, Integrated Media to translate priorities into impactful plans, collaborating with agencies and cross-functional teams. The ideal candidate is analytical, organized, and able to manage multiple workstreams while prioritizing effectively to drive business results.

Qualifications

• 1+ years of experience in media planning, performance marketing, search & shopping, affiliate, or related digital marketing disciplines; previous agency or media buying experience preferred.

Responsibilities

• Support analysis of Enterprise Media and Search, and Affiliate performance to identify trends and recommendations to help improve return and business outcomes.
• Partner with the Sr. Manager, Integrated Media to plan and execute campaigns that support stores and eComm, customer acquisition, retention, and key business priorities.
• Coordinate with media agencies and partners to support campaign setup, creative and tagging requirements, budget pacing, invoice tracking, and optimization.
• Help with recurring reporting and performance updates across assigned channels, clearly communicating results, pacing, risks, and next steps.
• Stay current on media, search and affiliate marketing trends, including new platforms, technologies, and partnership opportunities that may improve performance.
• Collaborate with Customer Analytics, Digital, Brand, and other cross-functional teams to support forecasting, reporting and testing.
• Bring a curious mindset that’s always looking for new media opportunities to evolve programs.

Skills

Media planning

Performance marketing

Search & shopping

Affiliate marketing

Campaign management

Analytics & reporting

Cross-functional collaboration

Tools

Google Ads

SA360

Google Analytics

Microsoft Ads

Meta

Affiliate platforms

DV360

The Trade Desk

Job description

PetSmart is seeking a Senior Specialist, Media to support planning, execution, measurement, and optimization of integrated campaigns across Enterprise Media, Search, and Affiliate programs. You will partner with the Sr.

Manager, Integrated Media to translate priorities into impactful plans, collaborating with agencies and cross-functional teams. The ideal candidate is analytical, organized, and able to manage multiple workstreams while prioritizing effectively to drive business results.