Senior Media Sales Leader — TV & Digital

Uppermichiganssource; Michigan; Hybrid; USD 45,000 - 70,000; Full time

Benefits offered by this job

Equal Employment Opportunity

Drug-free workplace

Job summary

WLUC-TV/Gray Media, a Gray Television station serving Michigan's Upper Peninsula, seeks an energetic advertising sales professional to drive local television and digital ad revenue. You will meet sales goals, present Nielsen ratings, and develop campaigns for direct clients and agencies.

This role requires strong communication, independent work ethic, and creativity. A valid driver’s license is required; Gray Media emphasizes equal opportunity employment and a drug-free workplace.

Qualifications

• Ability to sell and communicate effectively.
• Ability to work independently and manage your time effectively.
• Ability to use creativity to solve problems.
• Ability to develop campaigns and motivate others.
• A real desire to understand your clients and their businesses.
• A thirst for ongoing learning: advertising, marketing, television, digital.
• Must meet the Gray Media driving requirements and have a valid driver’s license.

Responsibilities

• Actively sell new direct advertising clients to the station to meet established monthly/quarterly goals.
• Achieve monthly/quarterly/annual sales goals for new business, TV6, FoxUP, Digital Platforms, and sales promotions.
• Achieve monthly/quarterly sales goals for specials and sports programming, and other station sales programs.
• Sell all regular and new business at the rate structure outlined by the Local Sales Manager/DSM and GSM/GM.
• Meet the required number of weekly sales calls and presentations.
• Possess a working knowledge and understanding of Nielsen ratings. Present ratings information to local direct clients as well as agencies.
• Sell sales promotion campaigns to local direct and agency clients to secure a larger share of business.
• Other duties assigned by supervisor.

Skills

Sales ability

Independent work

Creativity

Campaign development

Client understanding

Continuous learning

Driver's license

Tools

CRM software

MS Office

Job description

WLUC-TV/Gray Media, a Gray Television station serving Michigan's Upper Peninsula, seeks an energetic advertising sales professional to drive local television and digital ad revenue. You will meet sales goals, present Nielsen ratings, and develop campaigns for direct clients and agencies.

This role requires strong communication, independent work ethic, and creativity. A valid driver’s license is required; Gray Media emphasizes equal opportunity employment and a drug-free workplace.