MEDIA EXECUTIVE - WLUC

Uppermichiganssource; Michigan; Hybrid; USD 45,000 - 70,000; Full time

Benefits offered by this job

Equal Employment Opportunity

Drug-free workplace

Job summary

WLUC-TV/Gray Media, a Gray Television station serving Michigan's Upper Peninsula, seeks an energetic advertising sales professional to drive local television and digital ad revenue. You will meet sales goals, present Nielsen ratings, and develop campaigns for direct clients and agencies.

This role requires strong communication, independent work ethic, and creativity. A valid driver’s license is required; Gray Media emphasizes equal opportunity employment and a drug-free workplace.

Qualifications

• Ability to sell and communicate effectively.
• Ability to work independently and manage your time effectively.
• Ability to use creativity to solve problems.
• Ability to develop campaigns and motivate others.
• A real desire to understand your clients and their businesses.
• A thirst for ongoing learning: advertising, marketing, television, digital.
• Must meet the Gray Media driving requirements and have a valid driver’s license.

Responsibilities

• Actively sell new direct advertising clients to the station to meet established monthly/quarterly goals.
• Achieve monthly/quarterly/annual sales goals for new business, TV6, FoxUP, Digital Platforms, and sales promotions.
• Achieve monthly/quarterly sales goals for specials and sports programming, and other station sales programs.
• Sell all regular and new business at the rate structure outlined by the Local Sales Manager/DSM and GSM/GM.
• Meet the required number of weekly sales calls and presentations.
• Possess a working knowledge and understanding of Nielsen ratings. Present ratings information to local direct clients as well as agencies.
• Sell sales promotion campaigns to local direct and agency clients to secure a larger share of business.
• Other duties assigned by supervisor.

Skills

Sales ability

Independent work

Creativity

Campaign development

Client understanding

Continuous learning

Driver's license

Tools

CRM software

MS Office

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WLUC:

WLUC, a Gray Television station, has been broadcasting local news to Michigan's Upper Peninsula since 1956. WLUC is an NBC affiliate and #1-ranked in the market. FOX UP News is #2 in this competitive five-station market. With twenty-three and a half hours of local news broadcasting each week, we are an established leader in the industry. Our station website www.UpperMichigansSource.com averages over 5,000,000 page views per month, and our social media presence is unparalleled in the local news market with over 100,000 Facebook likes.

Job Summary/Description:

Generate local sales revenue and achieve established sales goals by selling Television and Digital advertising, along with other sales programs.

Duties/Responsibilities include (but are not limited to):

• Actively sell new direct advertising clients to the station to meet established monthly/quarterly goals.
• Achieve monthly/quarterly/annual sales goals for new business, TV6, FoxUP, Digital Platforms, and sales promotions.
• Achieve monthly/quarterly sales goals for specials and sports programming, and other station sales programs.
• Sell all regular and new business at the rate structure outlined by the Local Sales Manager/DSM and GSM/GM
• Meet the required number of weekly sales calls and presentations.
• Possess a working knowledge and understanding of Nielsen ratings. Present ratings information to local direct clients as well as agencies.
• Sell sales promotion campaigns to local direct and agency clients to secure a larger share of business.
• Other duties assigned by supervisor.

Qualifications/Requirements:

• Ability to sell and communicate effectively.
• Ability to work independently and manage your time effectively.
• Ability to use creativity to solve problems.
• Ability to develop campaigns and motivate others.
• A real desire to understand your clients and their businesses.
• A thirst for ongoing learning: advertising, marketing, television, digital.
• Excellent knowledge of presentation software, MS Office products, and CRM software.
• Must meet the Gray Media driving requirements and have a valid driver’s license.

WLUC-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with Gray’s employees' ability to perform their job duties may result in discipline, up to and including discharge.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.