MEDIA EXECUTIVE - WNEM

GRAY MEDIA; Saginaw (MI); On-site; USD 65,000 - 110,000; Full time

Job summary

WNEM-TV/Gray Media in Michigan seeks a Media Executive with a digital-first mindset to present, negotiate, close deals, and build long-term client relationships. This fast-paced role requires a high-energy, creative approach to grow digital ad revenue.

The ideal candidate will drive strategies across OTT/Streaming, email, display, video, paid social, YouTube, SEM/SEO, and more while collaborating with clients to meet advertising objectives. Strong communication and closing skills are essential.

Qualifications

• Bachelor’s degree highly preferred or equivalent work experience.
• Minimum two years of sales experience in media or related field.
• Valid driver’s license and clean driving record.
• Experience in achieving long-range objectives and sales strategies.
• Knowledge of Wide Orbit and ComScore is a plus.
• Strong skills in Excel, Word, and PowerPoint.

Responsibilities

• Increase market share for digital products including OTT/Streaming, targeted email, display & video, paid social, YouTube, SEM/SEO.
• Collaborate with clients on strategic planning to achieve advertising objectives.
• Implement strategies to grow revenue and exceed targets.
• Establish credible relationships with local business community.
• Make sales calls on existing and prospective clients.
• Maintain assigned accounts and develop new ones.
• Prepare and deliver sales presentations to clients.
• Provide clients with information on rates for advertising across platforms.
• Provide monthly, quarterly, and annual budget forecasts to management.
• Maintain understanding of local market ratings, competition, and product knowledge.

Skills

Sales experience

Negotiation

Relationship building

Digital advertising

Deadline-driven

Excel/Office

Education

Bachelor's degree

Tools

Wide Orbit

ComScore

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first and/or second highest rated television station in average all-day ratings across 116 of such markets that were measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 47 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WNEM:

At WNEM, it is our job and inherent desire to be the best local television station in the Mid-Michigan market and the #1 digital platform across the state, region, and the country. We are committed to the highest standards of excellence in our local news, entertainment, information, and public service programming.

We have the top-rated news station plus a broadcast website. We are a mid-sized market with an opportunity to grow. We are a self-starting team driven for success with unique selling opportunities for a creative seller. Essential to that effort is a foundation of honesty and integrity — qualities which help us earn and build trust with our viewers, co-workers, and business partners.

Job Summary/Description:

WNEM-TV is seeking a Media Executive who has a digital-first approach with a proven ability to present, negotiate, close deals, and build long-term relationships. This high-energy, creative individual must have a winning attitude to work in a competitive, collaborative, and fast-paced marketing environment.

Duties/Responsibilities include, but are not limited to:

• The ideal candidate will work energetically and strategically to increase our market share for various digital products, including OTT/Streaming, targeted e-mail, targeted display & video, paid social media, YouTube, SEM/SEO, and more.
• Understands and communicates the value that digital solutions can bring to their advertising campaigns. Collaborates with clients on strategic planning to achieve their advertising objectives.
• Implements strategies to consistently grow revenue and exceed revenue goals
• Establishes credible relationships with the local business community
• Makes sales calls on existing and prospective clients
• Maintains assigned accounts and develops new accounts
• Prepares and delivers sales presentations to clients
• Provides clients with information regarding rates for advertising placement in all media platforms
• Provides management with timely and accurate monthly, quarterly, and annual budget forecasts
• Maintains an understanding of local market ratings, competitive media, station strengths, industry, and product knowledge

Qualifications/Requirements:

• Bachelor’s degree highly preferred, or equivalent work-related experience. Minimum two years of experience in sales, preferably in the media field
• Must be able to work under daily deadline pressure with attention to detail
• Valid driver’s license with an acceptable driving record
• Experience in achieving long-range objectives and implementing the strategies and actions to achieve them
• Knowledge of Wide Orbit and ComScore is a plus
• Solid computer skills using Excel, Word, and PowerPoint

WNEM-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.