Senior Media Sales Executive - Digital & Broadcast

GRAY MEDIA; Baton Rouge (LA); On-site; USD 60,000 - 100,000; Full time

Job summary

GRAY MEDIA's WAFB-TV in Baton Rouge seeks an experienced Media Executive to drive digital and broadcast revenue by identifying prospects, developing partner-focused strategies, and closing deals. You will build presentations, negotiate, and nurture long-term relationships with agencies and clients.

This role emphasizes self-starting prospecting, staying ahead of advertising trends, and handling house accounts as needed.

Qualifications

• At least 2 years of sales experience.
• Strategic, consultative selling experience with proven ability to navigate large and complex deals.
• Proven experience in creating presentations.
• The ability to work across departments to meet the targets of the sales department.
• Expert negotiation skills with experience in high-level sales deals.
• Excellent organizational and project management skills with the ability to multi-task, prioritize, and manage time effectively while also ensuring the accuracy of work through attention to detail.
• Strong communication skills (verbal and written) with the aptitude to communicate effectively in both individual and group settings.
• Must be results-driven and take appropriate steps to achieve goals while taking ownership of situations as needed.
• Proven ability to deliver timely, accurate work products and demonstrate good follow-up and follow-through.
• Proven ability to build supportive and constructive relationships within and outside of the organization

Responsibilities

• Cultivating, developing, and maintaining relationships with key decision-makers at both the agency and client level.
• Answering leads in the form of incoming phone calls and emails.
• Handling house accounts and administrative tasks as needed.
• Utilizing marketing and sales collateral, visual presentations, research reports, and sales support data to ensure prospective clients understand our range of capabilities.
• Managing all aspects of the sales communication and negotiation process and keeping management aware of status by providing accurate forecasts.
• Managing prospects in CRM.
• Meeting and exceeding sales expectations monthly, quarterly, and annually

Skills

Sales experience

Strategic selling

Presentation skills

Negotiation skills

Relationship-building

CRM proficiency

Tools

CRM software

Excel

Job description

GRAY MEDIA's WAFB-TV in Baton Rouge seeks an experienced Media Executive to drive digital and broadcast revenue by identifying prospects, developing partner-focused strategies, and closing deals. You will build presentations, negotiate, and nurture long-term relationships with agencies and clients.

This role emphasizes self-starting prospecting, staying ahead of advertising trends, and handling house accounts as needed.