MEDIA EXECUTIVE - WAFB

GRAY MEDIA; Baton Rouge (LA); On-site; USD 60,000 - 100,000; Full time

Job summary

GRAY MEDIA's WAFB-TV in Baton Rouge seeks an experienced Media Executive to drive digital and broadcast revenue by identifying prospects, developing partner-focused strategies, and closing deals. You will build presentations, negotiate, and nurture long-term relationships with agencies and clients.

This role emphasizes self-starting prospecting, staying ahead of advertising trends, and handling house accounts as needed.

Qualifications

• At least 2 years of sales experience.
• Strategic, consultative selling experience with proven ability to navigate large and complex deals.
• Proven experience in creating presentations.
• The ability to work across departments to meet the targets of the sales department.
• Expert negotiation skills with experience in high-level sales deals.
• Excellent organizational and project management skills with the ability to multi-task, prioritize, and manage time effectively while also ensuring the accuracy of work through attention to detail.
• Strong communication skills (verbal and written) with the aptitude to communicate effectively in both individual and group settings.
• Must be results-driven and take appropriate steps to achieve goals while taking ownership of situations as needed.
• Proven ability to deliver timely, accurate work products and demonstrate good follow-up and follow-through.
• Proven ability to build supportive and constructive relationships within and outside of the organization

Responsibilities

• Cultivating, developing, and maintaining relationships with key decision-makers at both the agency and client level.
• Answering leads in the form of incoming phone calls and emails.
• Handling house accounts and administrative tasks as needed.
• Utilizing marketing and sales collateral, visual presentations, research reports, and sales support data to ensure prospective clients understand our range of capabilities.
• Managing all aspects of the sales communication and negotiation process and keeping management aware of status by providing accurate forecasts.
• Managing prospects in CRM.
• Meeting and exceeding sales expectations monthly, quarterly, and annually

Skills

Sales experience

Strategic selling

Presentation skills

Negotiation skills

Relationship-building

CRM proficiency

Tools

CRM software

Excel

Job description

Today, we are a growing multimedia company headquartered in Atlanta, Georgia. We are the nation's largest owner of top-rated local television stations and digital assets serving 117 full-power television markets that collectively reach approximately 37% of US television households. The portfolio includes 80 markets with the top-rated television station and 100 markets with the first- and/or second-highest-rated television station in average all-day ratings across 116 such markets measured by Nielsen in 2025. We also own the largest Telemundo Affiliate group with 46 markets and Gray Digital Media, a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Our additional media properties include video production companies Raycom Sports, Tupelo Media Group, and PowerNation Studios, and studio production facilities Assembly Atlanta and Third Rail Studios.

About WAFB:

WAFB-TV is the CBS affiliate located in Baton Rouge, Louisiana. We serve a 13-parish area in Louisiana and three counties in Mississippi. We constantly strive for excellence. Through upgrading to the latest technology and seeking new ways to stay on top in our markets, we focus on training and development of the best and brightest employees in the business.

Job Summary/Description:

We are seeking an experienced Media Executive to join our sales department. As a Media Executive, you would be responsible for generating digital & broadcast revenue by identifying prospects, developing partner-focused strategies, building presentations, negotiating and closing deals, and building long-term relationships. Ultimately, this position will increase sales and nurture client relationships at a high standard. This position may also handle house accounts and administrative tasks. This position may be a perfect fit for you if you're a self-starter, enjoy keeping up with the latest marketing/advertising trends, are capable of prospecting and exploring new business, have a history of media sales, and love to hustle while using your creative side.

Duties/Responsibilities include, but are not limited to:

• Cultivating, developing, and maintaining relationships with key decision-makers at both the agency and client level
• Answering leads in the form of incoming phone calls and emails
• Handling house accounts and administrative tasks as needed
• Utilizing marketing and sales collateral, visual presentations, research reports, and sales support data to ensure prospective clients understand our range of capabilities
• Managing all aspects of the sales communication and negotiation process and keeping management aware of status by providing accurate forecasts
• Managing prospects in CRM
• Meeting and exceeding sales expectations monthly, quarterly, and annually

Qualifications/Requirements:

• At least 2 years of sales experience
• Strategic, consultative selling experience with proven ability to navigate large and complex deals
• Proven experience in creating presentations
• The ability to work across departments to meet the targets of the sales department
• Expert negotiation skills with experience in high-level sales deals
• Excellent organizational and project management skills with the ability to multi-task, prioritize, and manage time effectively while also ensuring the accuracy of work through attention to detail
• Strong communication skills (verbal and written) with the aptitude to communicate effectively in both individual and group settings
• Must be results-driven and take appropriate steps to achieve goals while taking ownership of situations as needed
• Proven ability to deliver timely, accurate work products and demonstrate good follow-up and follow-through
• Proven ability to build supportive and constructive relationships within and outside of the organization

*Base salary + commission

WAFB-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, Gray Media complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Gray Media expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Gray’s employees to perform their job duties may result in discipline up to and including discharge.

Equal Opportunity Employer
This employer is required to notify all applicants of their rights pursuant to federal employment laws.For further information, please review the Know Your Rights notice from the Department of Labor.