Senior Media Relations Strategist: Drive National Coverage

Hadassah, the Women's Zionist Organization of America; New York (NY); On-site; USD 80,000 - 90,000; Full time

Job summary

Hadassah, the Women's Zionist Organization of America in New York, seeks a Senior Media Relations Specialist to raise the organization’s profile in the United States by publicizing its American and Israeli activities and accomplishments, including those of the Hadassah Medical Organization.

This role is responsible for securing meaningful media coverage, developing compelling stories and strategic communications, and building relationships with journalists and media outlets.

Qualifications

• A BA or MA in English, Public Relations, Public Affairs or Communications.
• 5–8 years of senior experience in Media Relations, Public Relations, Publicity, Public Affairs or Communications at mission-driven organizations or the PR firms representing them.
• A track record of securing coverage by major digital, broadcast and print outlets
• Experience collaborating with colleagues at all levels across large, complex organizations.
• Experience managing interviews, including prepping interview subjects and troubleshooting during interviews.
• Experience with Meltwater (media database and content distribution), Basecamp and Monday.com (project management), Canva (presentation and graphic design)

Responsibilities

• Increase US awareness of Hadassah by generating news stories, drafting and placing op-eds bylined by senior members of the volunteer (lay) and professional leadership, and managing media relations for national symposia, conferences and other programs.
• Identify opportunities for US media coverage of the medical center’s innovations, research and specialist expertise; collaborate with Hadassah’s Israel PR team and the medical center’s PR office to obtain information and arrange interviews; stay abreast of the medical center’s activities by monitoring traditional and social media; follow mainstream US medical and healthcare news and the journalists reporting it.
• Advise, support and supplement the media relations needs of Hadassah’s chapters and regions; stay abreast of contacts at local Jewish media; identify ways to generate attention in Jewish communities that no longer have a dedicated news outlet.
• Develop polished news releases, news alerts, backgrounders, fact sheets, talking points, FAQs, bios , media plans and story pitches in virtually finished form.
• Work with the Media Relations Associate to make sure Hadassah’s myriad media lists are accurate and up-to-date, and to create new lists as needed.
• Assist the Director, Media & Public Relations, with reports, plans, presentations, analyses, budgeting and similar activities.
• Other duties as required.

Skills

Media relations

Journalist outreach

Storytelling

Public relations

Communication

Education

BA or MA in English, Public Relations, Public Affairs or Communications

Tools

Meltwater

Basecamp

Monday.com

Canva

Job description

Hadassah, the Women's Zionist Organization of America in New York, seeks a Senior Media Relations Specialist to raise the organization’s profile in the United States by publicizing its American and Israeli activities and accomplishments, including those of the Hadassah Medical Organization.

This role is responsible for securing meaningful media coverage, developing compelling stories and strategic communications, and building relationships with journalists and media outlets.