Senior Media Planning Strategy Lead

Dentsu International Americas; New York (NY); Hybrid; USD 82,000 - 110,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

Life insurance

Disability insurance

401k

Flexible paid time off

At least 15 paid holidays

Paid sick leave

Parental leave

Job summary

Dentsu X, based in New York, seeks a Senior Manager of Planning with strong integrated media expertise to lead and grow a large media account. The role blends traditional and digital media, hands-on execution, and strategic leadership to guide client campaigns.

You will manage day-to-day activities, train staff, and contribute to agency development and growth through pitches and training. Hybrid work with a strong client-facing focus is expected.

Qualifications

• 4.5+ years of communications/media planning experience.
• Experience in traditional marketing and current trends in traditional media.
• Experience in digital marketing/media and current trends in digital media.
• Proven leadership and management experience.
• Familiarity with insights tools (MRI, Simmons) and competitive tools (Nielsen Ad Intel, Kantar).
• Experience with media tools and buying platforms (DDS, Media Ocean, Spot Toolkit).
• Solid understanding of DFA and other digital media tools (comScore, eMarketer, Forrester).

Responsibilities

• Accountability for media plan output timeliness, accuracy and quality.
• Lead strategic media planning/execution and mentor junior staff.
• Leverage syndicated and proprietary data to guide client goals and recommendations.
• Coordinate with activation leads to ensure flawless execution.
• Identify and adopt new techniques relevant to clients’ media strategies.
• Provide industry insights on media, markets and dynamics.
• Build trusting client relationships and represent client POV in reviews.
• Train and develop media planning team and deliver performance reports.

Skills

Media planning experience

Leadership

Client relationship management

Cross-functional collaboration

Communication

Tools

MRI

Simmons

Nielsen Ad Intel

Kantar Strategy

DDS

Media Ocean

Spot Toolkit

DFA

comScore

eMarketer

Forrester

Job description

Dentsu X, based in New York, seeks a Senior Manager of Planning with strong integrated media expertise to lead and grow a large media account. The role blends traditional and digital media, hands-on execution, and strategic leadership to guide client campaigns.

You will manage day-to-day activities, train staff, and contribute to agency development and growth through pitches and training. Hybrid work with a strong client-facing focus is expected.