Senior Manager, Media Planning

Dentsu International Americas; New York (NY); Hybrid; USD 82,000 - 110,000; Full time

Benefits offered by this job

Medical insurance

Vision insurance

Dental insurance

Life insurance

Disability insurance

401k

Flexible paid time off

At least 15 paid holidays

Paid sick leave

Parental leave

Job summary

Dentsu X, based in New York, seeks a Senior Manager of Planning with strong integrated media expertise to lead and grow a large media account. The role blends traditional and digital media, hands-on execution, and strategic leadership to guide client campaigns.

You will manage day-to-day activities, train staff, and contribute to agency development and growth through pitches and training. Hybrid work with a strong client-facing focus is expected.

Qualifications

• 4.5+ years of communications/media planning experience.
• Experience in traditional marketing and current trends in traditional media.
• Experience in digital marketing/media and current trends in digital media.
• Proven leadership and management experience.
• Familiarity with insights tools (MRI, Simmons) and competitive tools (Nielsen Ad Intel, Kantar).
• Experience with media tools and buying platforms (DDS, Media Ocean, Spot Toolkit).
• Solid understanding of DFA and other digital media tools (comScore, eMarketer, Forrester).

Responsibilities

• Accountability for media plan output timeliness, accuracy and quality.
• Lead strategic media planning/execution and mentor junior staff.
• Leverage syndicated and proprietary data to guide client goals and recommendations.
• Coordinate with activation leads to ensure flawless execution.
• Identify and adopt new techniques relevant to clients’ media strategies.
• Provide industry insights on media, markets and dynamics.
• Build trusting client relationships and represent client POV in reviews.
• Train and develop media planning team and deliver performance reports.

Skills

Media planning experience

Leadership

Client relationship management

Cross-functional collaboration

Communication

Tools

MRI

Simmons

Nielsen Ad Intel

Kantar Strategy

DDS

Media Ocean

Spot Toolkit

DFA

comScore

eMarketer

Forrester

Job description

We are looking for a Senior Manager of Planning with solid integrated media expertise to help maintain and grow one of our large integrated media businesses. This person's background should have some experience in both traditional and digital media.

You will be a key member of the team and a point person to our clients. This role will be very hands-on and involved in the day-to-day of this newly expanded account. In addition, you will be a crucial contributor in areas of agency development and growth - from training to new business pitches, etc. As a Senior Manager of Media Planning, you are responsible for ensuring that communications strategies are effectively converted into plans as well as leading the development and implementation of those plans. In partnership with the senior leadership, you will help in setting the strategic tone for the account/within your assigned division. Managing client relationships is also a key component of this role.

Key Responsibilities

• Accountable for media plan output timeliness, accuracy, and overall excellence
• Participate and help lead the strategic media planning/execution and serve as a resource for direct reports & junior staff for advice and counsel
• Demonstrate ability to utilize resources (syndicated, proprietary, analyst data) to help guide client's marketing goals and apply to strategic recommendations
• Work closely with activation department leads to outline appropriate processes and timelines to ensure flawless execution
• Understand and adopt new techniques and technologies that are relevant for clients' media strategies
• Provides relevant insight and input into existing and emerging media opportunities (through awareness of available media services vendors)
• Build & maintain trusting, collaborative relationships with clients at appropriate levels
• Accurately represent the client's point of view when developing/reviewing work, leverage this perspective when providing feedback to team and presenting to client
• Capable of effectively managing up and down the reporting structure
• Provide and discuss industry information on media, markets and related dynamics
• Train, motivate and develop media planning group
• Construct and deliver accurate, honest and timely performance management documents

Qualifications

• 4.5+ years of communications/media planning experience
• Experience in traditional marketing and current knowledge of trends and innovations in traditional media
• Experience in digital marketing / media and current knowledge of trends and innovations in digital media
• Proven leadership skills and management experience
• Working knowledge of Insights tools such as MRI and Simmons and competitive tools like Nielsen Ad Intel and/or Kantar Strategy
• Experience with Media Tools and buying platforms such as DDS, Media Ocean, Spot Toolkit
• Solid understanding of DFA, and other digital media related tools (comScore, eMarketer, Forrester...)

Benefits available

• Medical, vision, and dental insurance,
• Life insurance,
• Short-term and long-term disability insurance,
• 401k,
• Flexible paid time off,
• At least 15 paid holidays per year,
• Paid sick and safe leave, and
• Paid parental leave.

Additional Information

The annual salary range for this position is 82K- 110K. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.

Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.

At dentsu, we believe great work happens when we're connected. Our hybrid way of working combines remote flexibility with regular in-person collaboration to spark ideas and strengthen our teams. Many of our employees who live within commuting distance (90 minutes) from one of our Headquarter or Hub Offices (New York, Chicago, Detroit, Los Angeles) are required to work in the office 2-3 days per week including one Team Day. The minimum number of days may vary by office and role. Dentsu may designate other HQ or Hub offices at any time. Those who do not live near an office may be designated as a remote employee, depending on the role and business needs. Regardless of your work location, we expect you to be flexible to meet the needs of our Company and clients, which may include attendance in an office from time to time.

Location

New York

Brand

Dentsu X

Time Type

Full time

Contract Type

Permanent

Equal Employment Opportunity Statement

Dentsu is committed to providing equal employment opportunities to all applicants an