Senior Media Planner: Data-Driven & Remote

Bernstein-Rein Advertising; United States; Hybrid; USD 90,000 - 120,000; Full time

Job summary

Bernstein-Rein Advertising is seeking a Senior Media Planner who pairs strategic thinking with intellectual curiosity. You'll develop integrated, data-driven media plans that connect client objectives with the right audiences, channels, and investments.

Working closely with account, strategy, creative, analytics, and buying teams, you'll turn insight into clear recommendations, guide plans from brief through execution, and continuously improve performance.

Qualifications

• 5+ years of media planning experience in a fast-paced environment.
• Experience developing integrated media plans across digital and traditional channels.
• Strong understanding of audience insights, media strategy, and optimization.
• Comfort managing media budgets with attention to detail.
• Strong analytical, written, and presentation skills; good relationship management.
• Ability to manage multiple priorities and communicate recommendations clearly.

Responsibilities

• Develop integrated media plans across digital and traditional channels that align with client objectives, audiences, budgets, and KPIs.
• Use audience research and campaign results to shape media strategies and identify new opportunities.
• Translate insights into channel, budget, flighting, and investment recommendations for clients and internal teams.
• Partner with account, strategy, creative, analytics, project management, and media-buying teams to execute plans.
• Monitor pacing, delivery, budgets, and performance; provide data-backed optimization recommendations.
• Prepare media plans, performance reports, and presentations for technical and non-technical audiences.
• Support media investment and stewardship, including vendor coordination and final-buy review when applicable.
• Build trusted relationships with clients and media vendors while staying current on media trends.

Skills

Media planning

Budget management

Analytics

Presentation

Communication

Education

Bachelor's degree in marketing, advertising, communications, or related field

Job description

Bernstein-Rein Advertising is seeking a Senior Media Planner who pairs strategic thinking with intellectual curiosity. You'll develop integrated, data-driven media plans that connect client objectives with the right audiences, channels, and investments.

Working closely with account, strategy, creative, analytics, and buying teams, you'll turn insight into clear recommendations, guide plans from brief through execution, and continuously improve performance.