Senior Media Strategist: Integrated Growth Planning

Kcadclub; Kansas City (MO); Hybrid; USD 90,000 - 120,000; Full time

Job summary

Bernstein-Rein is seeking a strategic, data-informed Senior Media Planner to develop integrated media strategies that drive client growth across national, regional, and local markets. The role blends business objectives with audience insights, market dynamics, and budget considerations to produce clear, actionable media plans.

The ideal candidate will lead multi-market planning, collaborate across teams, manage budgets, and present recommendations to clients.

Qualifications

• 5–7+ years of integrated media planning experience
• Experience planning media for multi-market or multi-location campaigns
• Experience managing budgets across traditional and digital channels
• Strong understanding of media planning fundamentals: reach, frequency, channel roles
• Ability to use data inputs to develop recommendations
• Experience with measurement, reporting, and optimization frameworks
• Strong financial management and client-facing communication skills
• Collaborative working style across multiple teams

Responsibilities

• Develop integrated media plans across national, regional, local, and digital channels aligned to objectives and opportunities.
• Lead market-level media strategy adapting to market maturity and competition.
• Translate insights into clear recommendations for channel mix, audience strategy, and budget allocation.
• Build full-funnel media approaches connecting broad-reach and targeted digital media.
• Develop audience strategies defining priority segments and messaging considerations.
• Partner with account, strategy, analytics, creative, and buying teams to align plans with broader strategy.
• Lead planning for new-market launches and ongoing market-level support.
• Manage media budgets across markets and channels, identifying efficiency opportunities.
• Ensure plans translate into executable buys and in-market delivery remains on-strategy.
• Establish KPIs, reporting, optimization priorities, and test-and-learn plans.
• Review campaign performance and propose future investment and market decisions.
• Prepare and present media strategies and performance reviews to teams and clients.
• Evaluate emerging media opportunities based on client objectives and performance.
• Maintain understanding of evolving media landscape and local-market dynamics.
• Mentor junior team members on planning rigor and client-ready presentation development

Skills

Integrated media planning

Budget management

Client-facing communication

Presentation skills

Cross-functional collaboration

Analytical reasoning

Project management

Strategic thinking

Tools

Excel

PowerPoint

Media research platforms

Job description

Bernstein-Rein is seeking a strategic, data-informed Senior Media Planner to develop integrated media strategies that drive client growth across national, regional, and local markets. The role blends business objectives with audience insights, market dynamics, and budget considerations to produce clear, actionable media plans.

The ideal candidate will lead multi-market planning, collaborate across teams, manage budgets, and present recommendations to clients.