Senior Media Planner - Data-Driven, Hybrid

Mindshare; Atlanta (GA); Hybrid; USD 45,000 - 90,000; Full time

Job summary

WPP Media is an AI-driven media operating unit that unites media, data, and partnerships to deliver personalized scaling of creative messaging. As a Senior Associate, Planning, you will help develop media strategy and plans, manage daily tasks for approved plans, and train Associates in media fundamentals and systems.

You will partner with the Manager to develop communication plan options, gather data for insights-driven recommendations, and ensure accurate execution of plans with strong budget

Qualifications

• Bachelor's Degree in Marketing/Media/Communications; OR equivalent professional work experience.
• 1+ year of related media planning/communications planning experience.
• Strong understanding of media fundamentals, including media math, target audience development, and communication goals (reach/frequency).
• Proficiency with systems/tools.
• Strong quantitative skills, including analytical abilities and math proficiency.
• Ability to work within a team, handle multiple assignments and meet tight deadlines.
• Strongly business-minded, and extremely detail-oriented, with clear and proven organizational skills.
• Digitally savvy, with MS Suite proficiency.

Responsibilities

• Partner with the Manager in the development of communication plan options and recommendations.
• Gather and analyze data to provide sound strategic, consumer-insights-driven media recommendations.
• Deliver POVs/position papers on key client issues and/or client opportunities.
• Ensure proper execution of communication plans: (Maintaining accurate budget control and flow of media activity, and proactively, consistently updating Manager and (if appropriate) client contact(s); Monitoring buys/schedules).
• Prepare media authorizations per approved plans/project requests.
• Train and developing Associate(s), as well as reviewing their work for accuracy.
• Act with high integrity to maintain strong, collaborative, productive working relationships across all internal and external teams and partners.
• Provide timely and accurate delivery of all work.

Skills

Strong quantitative skills

Team collaboration

Attention to detail

Digital literacy

Education

Bachelor's Degree in Marketing/Media/Communications

Tools

MS Office (Excel/Word/PowerPoint)

Job description

WPP Media is an AI-driven media operating unit that unites media, data, and partnerships to deliver personalized scaling of creative messaging. As a Senior Associate, Planning, you will help develop media strategy and plans, manage daily tasks for approved plans, and train Associates in media fundamentals and systems.

You will partner with the Manager to develop communication plan options, gather data for insights-driven recommendations, and ensure accurate execution of plans with strong budget