Senior Media Planner

Bernstein-Rein Advertising; United States; Hybrid; USD 90,000 - 120,000; Full time

Job summary

Bernstein-Rein Advertising is seeking a Senior Media Planner who pairs strategic thinking with intellectual curiosity. You'll develop integrated, data-driven media plans that connect client objectives with the right audiences, channels, and investments.

Working closely with account, strategy, creative, analytics, and buying teams, you'll turn insight into clear recommendations, guide plans from brief through execution, and continuously improve performance.

Qualifications

• 5+ years of media planning experience in a fast-paced environment.
• Experience developing integrated media plans across digital and traditional channels.
• Strong understanding of audience insights, media strategy, and optimization.
• Comfort managing media budgets with attention to detail.
• Strong analytical, written, and presentation skills; good relationship management.
• Ability to manage multiple priorities and communicate recommendations clearly.

Responsibilities

• Develop integrated media plans across digital and traditional channels that align with client objectives, audiences, budgets, and KPIs.
• Use audience research and campaign results to shape media strategies and identify new opportunities.
• Translate insights into channel, budget, flighting, and investment recommendations for clients and internal teams.
• Partner with account, strategy, creative, analytics, project management, and media-buying teams to execute plans.
• Monitor pacing, delivery, budgets, and performance; provide data-backed optimization recommendations.
• Prepare media plans, performance reports, and presentations for technical and non-technical audiences.
• Support media investment and stewardship, including vendor coordination and final-buy review when applicable.
• Build trusted relationships with clients and media vendors while staying current on media trends.

Skills

Media planning

Budget management

Analytics

Presentation

Communication

Education

Bachelor's degree in marketing, advertising, communications, or related field

Job description

This position may be available remotely for anyone not living within a one (1) hour radius of our home office.

Overview

Bernstein-Rein is seeking a Senior Media Planner who pairs strategic thinking with intellectual curiosity. You'll develop integrated, data-driven media plans that connect client objectives with the right audiences, channels, and investments.

Working closely with account, strategy, creative, analytics, and buying teams, you'll turn insight into clear recommendations, guide plans from brief through execution, and continuously improve performance. This is a hands-on role for someone who can balance big-picture planning with strong budget, vendor, and campaign stewardship.

Responsibilities

• Develop integrated media plans across digital and traditional channels that align with client objectives, audiences, budgets, and KPIs.
• Use audience research, market and competitor intelligence, and campaign results to shape media strategies and identify new opportunities.
• Translate insights into clear channel, budget, flighting, and investment recommendations for clients and internal teams.
• Partner with account, strategy, creative, analytics, project management, and media-buying teams to execute approved plans successfully.
• Monitor campaign pacing, delivery, budgets, and performance; provide data-backed optimization recommendations throughout the campaign lifecycle.
• Prepare concise, persuasive media plans, performance reports, and presentations for technical and non-technical audiences.
• Support media investment and stewardship, including vendor coordination, negotiations, authorizations, specifications, and final-buy review when applicable.
• Build trusted relationships with clients, agency partners, sales representatives, and media vendors while staying current on media trends, platforms, and capabilities.

Qualifications

• 5+ years of media planning experience, preferably in an agency or similarly fast-paced environment.
• Experience developing integrated media plans across a mix of digital and traditional channels.
• Strong understanding of audience insights, media strategy, budget allocation, campaign measurement, and optimization.
• Comfort managing media budgets, pacing, and planning documentation with careful attention to detail.
• Strong analytical, written, presentation, and relationship-management skills.
• Ability to manage multiple priorities, collaborate across disciplines, and communicate recommendations clearly to clients and internal stakeholders.
• A bachelor's degree in marketing, advertising, communications, or a related field is preferred.

ABOUT BR

At Bernstein-Rein, we believe retail intelligence comes from consumer insights, a true brand purpose, and a half a century of unrivaled experience. Our Retailigent® approach leverages consumer and B2B expertise to uncover insights and craft brand purposes that transform dreamers into disruptors. BR's core mission has remained the same since 1964: To impact the future of retail.

Bernstein-Rein is an Equal Opportunity Employer