Senior Media Planner: Data-Driven Strategy & Plans

Mindshare; New York (NY); Hybrid; USD 45,000 - 90,000; Full time

Job summary

Mindshare in the United States is seeking a Senior Associate, Planning to contribute to media strategy development and plan execution. You will manage daily tasks for approved plans, train Associates, and collaborate with managers and clients to optimize media investments.

The role emphasizes data-driven insights, strong quantitative skills, and proficiency with MS Office tools. A hybrid work setup is offered to support collaboration and client service excellence.

Qualifications

• Bachelor's degree or equivalent professional work experience.
• At least 1+ year of related media planning/communications planning experience.
• Strong understanding of media fundamentals, including media math, reach and frequency.
• Proficiency with systems/tools including MS Office.
• Strong quantitative skills and ability to analyze data.
• Ability to work within a team and meet tight deadlines.
• Detail-oriented, business-minded with strong organizational skills.
• Proficient in MS Office tools (Excel, Word, PowerPoint).

Responsibilities

• Partner with the Manager in developing communication plan options and recommendations.
• Gather and analyze data to provide insights-driven media recommendations.
• Deliver POVs/position papers on client issues and opportunities.
• Ensure proper execution of communication plans and budget control.
• Prepare media authorizations for approved plans.
• Train and develop Associates and review their work for accuracy.
• Maintain high integrity and collaboration across teams and partners.
• Provide timely delivery of all work.

Skills

Analytical skills

Team collaboration

Attention to detail

Time management

Education

Bachelor's Degree in Marketing/Media/Communications

Tools

MS Excel

MS Word

PowerPoint

Job description

Mindshare in the United States is seeking a Senior Associate, Planning to contribute to media strategy development and plan execution. You will manage daily tasks for approved plans, train Associates, and collaborate with managers and clients to optimize media investments.

The role emphasizes data-driven insights, strong quantitative skills, and proficiency with MS Office tools. A hybrid work setup is offered to support collaboration and client service excellence.