Local Broadcast Media Strategist

Kcadclub; Kansas City (MO); Hybrid; USD 65,000 - 90,000; Full time

Job summary

Bernstein-Rein is seeking a Broadcast Media Buyer to plan, negotiate, and reconcile local and regional TV and audio campaigns across markets. The role collaborates with media planners, analytics, finance, traffic partners, and vendors to ensure campaigns are executed correctly, optimized, and fully reconciled.

The ideal candidate is highly organized, comfortable managing budgets and deadlines, and motivated to improve value, delivery, and performance for clients.

Qualifications

• 3-5+ years of local and regional TV and audio/radio buying experience.
• Strong understanding of CPP, CPM, reach and frequency.
• Experience managing multiple market buys and deadlines.
• Proven negotiation skills balancing cost efficiency and client objectives.
• Excel and PowerPoint proficiency; Advantage experience preferred.
• Strong financial-management and reconciliation skills.

Responsibilities

• Negotiate and place local and regional TV and audio/radio buys.
• Translate media strategies into executable schedules.
• Review availabilities, ratings, audience delivery, and reach to inform buys.
• Secure competitive rates and added value.
• Build relationships with station reps and vendors.
• Manage the full buying process including RFPs, IOs, and invoicing.
• Prepare buy summaries, budgets, and cash-flow documents.
• Monitor campaign delivery and adjust for underdelivery or changes.
• Partner with planners on allocation and post-buy recommendations.
• Support campaigns for new-market launches and ongoing activity.

Skills

Negotiation

Budget management

Excel

PowerPoint

Communication

Vendor relations

Tools

Advantage

Job description

Bernstein-Rein is seeking a Broadcast Media Buyer to plan, negotiate, and reconcile local and regional TV and audio campaigns across markets. The role collaborates with media planners, analytics, finance, traffic partners, and vendors to ensure campaigns are executed correctly, optimized, and fully reconciled.

The ideal candidate is highly organized, comfortable managing budgets and deadlines, and motivated to improve value, delivery, and performance for clients.