Senior Associate, Experience Planning

OMLUS Hearts and Science LLC; United States; On-site; USD 40,000 - 75,000; Full time

Job summary

Hearts & Science in New York is seeking a Senior Associate to provide the client with the most effective media plan recommendations and ensure goals are met. You will act as a day-to-day steward, building in-depth knowledge of the client’s business and executing media requirements accurately.

Responsibilities include developing media plan recommendations, selecting media vehicles, coordinating with internal teams, and analyzing performance to optimize campaigns.

Qualifications

• 1+ year of experience in offline and digital media planning.
• Strong understanding of broadcast, print, outdoor, and digital media types.
• Excellent task management and interpersonal communication.
• Ability to collaborate and work in a team.
• Strong presentation and organizational skills.
• Proficiency in MS Office (Excel, Word, PowerPoint).
• Basic knowledge of 3rd party ad-serving and media tools.

Responsibilities

• Develop media plan recommendations and alternatives.
• Select media vehicles and determine scheduling.
• Create innovative approaches to reach target consumers.
• Analyze competitive activity and measure media performance.
• Coordinate with internal, client, and creative teams for flawless execution.
• Meet with media reps to align ideas with client goals.

Skills

Audience planning

Communication

Presentation skills

Organization

MS Office

MediaTools

Tools

Nielsen Ad Intel

Pathmatics

Comscore

MRI

Job description

Agency: Hearts & Science Job Function: Media Job Subfunction: Media Planning and Buying Job Description: As a Senior Associate, you will provide the client with the most effective media plan recommendation to ensure that the clients' goals are met. A day-to-day steward on assigned brands, the Senior Associate develops and maintains an intimate knowledge base of their clients' business and ensures that all client media requirements are executed in a timely and accurate manner.

Qualifications

1+ of experience with offline and digital media planning A solid understanding of all media types, including Broadcast, Print, Outdoor and Digital Strong task management and interpersonal communication Ability to collaborate and work as part of a team Strong presentation skills Strong organizational skills Excellent skills in MS Office (Excel, Word, PowerPoint) Basic knowledge of 3rd Party AdServing Knowledge of flowcharting systems (MediaTools), syndicated research (Comscore, MRI), Nielsen Ad Intel and Pathmatics (competitive tools - not required but good to have), media billing tools

Responsibilities

Participate in an audience-first strategic planning philosophy Seek a consumer-centric view in all strategic thinking Develop and maintain an intimate knowledge of their clients' business and ensure that all client media requirements are executed in a timely and accurate manner Provide point-of-view on various offerings in the marketplace Participate in brainstorming sessions Create media plan recommendations and alternatives Select media vehicles and determine scheduling Investigate creative, innovative approaches to strategically reach the target consumer Analyze competitive activity in the marketplace Execute the media plan Recommend optimizations after reviewing the campaign results Generate tactical alternatives based on client needs and requests Measure media performance to determine the extent to which the original objectives and strategies were met Respond to the flow of client media-related issues. Be aware of the need to create solutions and resolve problems Ensure a good working relationship with internal, client and creative teams to facilitate flawless execution of plans Study demographic data and consumer profiles to identify desired target audiences Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the clients' business Have a complete grasp on budgets and revenues

Location & Salary

New York: $40,000.00-$75,000.00

Workplace Requirements

Omnic's policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnic's corporate group already require five days of in-office attendance.

Company Commitment

Omnic is committed to hiring and developing exceptional talent. We agree that talent is uniquely distributed, and we're focused on developing inclusive teams that can bring the best solutions to everything we do. We strongly believe that celebrating what makes us different makes us better together. Join us-we look forward to getting to know you.

Recruitment Privacy Notice

We will process your personal data in accordance with our Recruitment Privacy Notice. Link to Recruitment Privacy Notice: https://www.omc.com/privacy-notice

Equal Employment Opportunity

For US Job Seekers: It is the policy of Omnic and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F. At Omnic Group, careers are designed for growth. We've purposefully crafted a transformative talent experience built with accountability in action - focused on community, impact, and opportunity.