Media Planning and Buying (Planning)_04

Interpublic; United States; Hybrid; USD 40,000 - 75,000; Full time

Job summary

Omnicom Group's Hearts & Science is seeking a Senior Associate in Media Planning and Buying. You will provide the client with the most effective media plan recommendations to meet goals and act as a day-to-day steward for assigned brands, ensuring timely and accurate execution of media requirements.

The role requires experience with offline and digital media planning, knowledge of multiple media types, strong communication, and proficiency in MS Office.

Qualifications

• 1+ year of experience with offline and digital media planning.
• Solid understanding of Broadcast, Print, Outdoor and Digital.
• Strong task management and interpersonal communication.
• Ability to collaborate and work as part of a team.
• Strong presentation and organizational skills.
• Excellent MS Office (Excel, Word, PowerPoint) skills.
• Basic knowledge of 3rd Party AdServing.
• Knowledge of MediaTools, Comscore, MRI, Nielsen Ad Intel and Pathmatics.

Responsibilities

• Participate in an audience-first strategic planning philosophy.
• Seek a consumer-centric view in all strategic thinking.
• Develop and maintain knowledge of clients’ business and media requirements.
• Provide viewpoint on offerings in the marketplace.
• Participate in brainstorming sessions and create plan recommendations.
• Select media vehicles and determine scheduling.
• Investigate creative approaches to reach the target audience.
• Analyze competitive activity and execute the media plan.
• Recommend optimizations after campaign results and measure performance.
• Collaborate with internal, client and creative teams for flawless execution.
• Study demographic data to identify target audiences.
• Meet with media reps to pursue ideas aligned with client business.

Skills

Media planning

Digital planning

Task management

Interpersonal skills

Presentations

Collaboration

Organization

MS Office

AdServing basics

Media tools

Syndicated data

Billing tools

Tools

MediaTools

Comscore

MRI

Nielsen Ad Intel

Pathmatics

Job description

Agency: Hearts & Science Job Function: Media Job Subfunction: Media Planning and Buying

As a Senior Associate, you will provide the client with the most effective media plan recommendation to ensure that the client’s goals are met. A day‑to‑day steward on assigned brands, the Senior Associate develops and maintains an intimate knowledge base of their clients’ business and ensures that all client media requirements are executed in a timely and accurate manner.

Qualifications

• 1+ of experience with offline and digital media planning
• A solid understanding of all media types, including Broadcast, Print, Outdoor and Digital
• Strong task management and interpersonal communication
• Ability to collaborate and work as part of a team
• Strong presentation skills
• Strong organizational skills
• Excellent skills in MS Office (Excel, Word, PowerPoint)
• Basic knowledge of 3rd Party AdServing
• Knowledge of flowcharting systems (MediaTools), syndicated research (Comscore, MRI), Nielsen Ad Intel and Pathmatics (competitive tools – not required but good to have), media billing tools

Responsibilities

• Participate in an audience‑first strategic planning philosophy
• Seek a consumer‑centric view in all strategic thinking
• Develop and maintain an intimate knowledge of their clients’ business and ensure that all client media requirements are executed in a timely and accurate manner
• Provide point‑of‑view on various offerings in the marketplace
• Participate in brainstorming sessions
• Create media plan recommendations and alternatives
• Select media vehicles and determine scheduling
• Investigate creative, innovative approaches to strategically reach the target consumer
• Analyze competitive activity in the marketplace
• Execute the media plan
• Recommend optimizations after reviewing the campaign results
• Generate tactical alternatives based on client needs and requests
• Measure media performance to determine the extent to which the original objectives and strategies were met
• Respond to the flow of client media‑related issues.
• Be aware of the need to create solutions and resolve problems
• Ensure a good working relationship with internal, client and creative teams to facilitate flawless execution of plans
• Study demographic data and consumer profiles to identify desired target audiences
• Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business
• Have a complete grasp on budgets and revenues

Illinois: $40,000.00-$75,000.00

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in‑office days are directed by their agency or manager. Our objective is to increase this requirement over time, and many of our agencies as well as Omnicom’s corporate group already require five days of in‑office attendance.

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