Media Planning and Buying (Planning)_04

Hearts & Science; Chicago (IL); On-site; USD 40,000 - 75,000; Full time

Job summary

Hearts & Science in Chicago, IL is seeking a Senior Associate to deliver effective media plan recommendations and steward client brands. You will develop deep client knowledge and ensure media requirements are executed accurately and promptly.

You will contribute to audience-first strategies, collaborate with internal teams, and present thoughtful media options while maintaining strong organizational and presentation skills.

Qualifications

• 1+ years of experience with offline and digital media planning.
• Solid understanding of all media types, including Broadcast, Print, Outdoor and Digital.
• Strong task management and interpersonal communication.
• Ability to collaborate and work as part of a team.
• Strong presentation skills and organizational abilities.
• Excellent MS Office skills (Excel, Word, PowerPoint).
• Basic knowledge of 3rd Party Ad Serving.
• Knowledge of flowcharting systems (MediaTools) and syndicated research tools (Comscore, MRI).

Responsibilities

• Develop and maintain an intimate knowledge of clients’ business to execute media requirements timely.
• Create audience-first strategic media plan recommendations and alternatives.
• Participate in brainstorming sessions and present point-of-view on offerings.
• Select media vehicles and determine scheduling to reach target consumers.
• Analyze competitive activity and measure media performance against objectives.
• Collaborate with internal, client, and creative teams to ensure flawless execution.
• Respond to media-related issues and propose solutions as needed.
• Meet with media sales reps and industry reps to pursue strategic ideas.

Skills

Media planning

Digital & offline

Communication

Team collaboration

Presentation skills

Organization

MS Office

3rd Party Ad Serving

MediaTools

Comscore

MRI

Nielsen Ad Intel

Pathmatics

Tools

MediaTools

Comscore

MRI

Nielsen Ad Intel

Pathmatics

Media billing tools

Job description

Job Description

As a Senior Associate, you will provide the client with the most effective media plan recommendation to ensure that the client’s goals are met. As a day‑to‑day steward on assigned brands, you develop and maintain an intimate knowledge base of their clients’ business and ensure that all client media requirements are executed in a timely and accurate manner.

Agency

• Hearts & Science

Job Function

• Media

Job Subfunction

• Media Planning and Buying

Qualifications

• 1+ years of experience with offline and digital media planning
• Solid understanding of all media types, including Broadcast, Print, Outdoor and Digital
• Strong task management and interpersonal communication
• Ability to collaborate and work as part of a team
• Strong presentation skills
• Strong organizational skills
• Excellent skills in MS Office (Excel, Word, PowerPoint)
• Basic knowledge of 3rd Party Ad Serving
• Knowledge of flowcharting systems (MediaTools), syndicated research (Comscore, MRI), Nielsen Ad Intel and Pathmatics (competitive tools – not required but good to have), media billing tools

Responsibilities

• Participate in an audience‑first strategic planning philosophy
• Seek a consumer‑centric view in all strategic thinking
• Develop and maintain an intimate knowledge of their clients’ business and ensure that all client media requirements are executed in a timely and accurate manner
• Provide point‑of‑view on various offerings in the marketplace
• Participate in brainstorming sessions
• Create media plan recommendations and alternatives
• Select media vehicles and determine scheduling
• Investigate creative, innovative approaches to strategically reach the target consumer
• Analyze competitive activity in the marketplace
• Execute the media plan
• Recommend optimizations after reviewing the campaign results
• Generate tactical alternatives based on client needs and requests
• Measure media performance to determine the extent to which the original objectives and strategies were met
• Respond to the flow of client media‑related issues; be aware of the need to create solutions and resolve problems
• Ensure a good working relationship with internal, client and creative teams to facilitate flawless execution of plans
• Study demographic data and consumer profiles to identify desired target audiences
• Meet with media sales reps and industry representatives on a regular basis to pursue ideas that are strategically aligned with the client’s business

Salary

Illinois: $40,000.00‑$75,000.00

Office Requirement

Employees are required to work in the office for a minimum of three days a week unless additional in‑office days are directed by their agency or manager.

EEO Statement

It is the policy of Omnicom and any of its affiliates to provide equal employment opportunities to all employees and applicants for employment without regard to race, religion, color, ethnic origin, gender, gender identity, age, marital status, veteran status, sexual orientation, disability, or any other basis prohibited by applicable federal, state, or local law. EOE/AA/M/D/V/F.