Strategic Media Planner – Senior Associate

OMLUS Hearts and Science LLC; United States; On-site; USD 40,000 - 75,000; Full time

Job summary

Omnicom is seeking a Senior Associate to work with the strategy team on developing and executing media plans. You will lead data gathering, plan stewardship, and performance reporting while gradually owning workstreams and outcomes.

Responsibilities include data analysis to support recommendations, managing plan execution, and preparing weekly status reports. Strong Excel/PPT skills and 1–3 years agency experience are expected.

Qualifications

• Interest in advertising principles with a foundational understanding of media planning and investment.
• Strong analytical thinking with competency in mathematical concepts and data interpretation.
• Works well independently and in a team environment.
• Proficient in Microsoft Office, particularly Excel and PowerPoint, with ability to present data.
• Ability to learn media tools and software with limited supervision.
• Clear, concise written communication and professional interaction.
• Strong attention to detail and organizational skills.
• 1–3 years of agency experience or relevant/translatable work.
• Hands-on experience with Mediaocean Prisma/DDS, Google Campaign Manager, Innovid, Excel, IAS/DoubleVerify, DV360; investment platforms.
• Interest in and knowledge of sports.

Responsibilities

• Lead data gathering and analysis to support media recommendations.
• Help manage execution of media plans, including authorizations and insertion orders.
• Prepare and distribute weekly status reports; analyze performance data and flag optimizations.
• Monitor media performance against objectives and provide insights.
• Collaborate with strategy, investment, and operations teams to ensure accurate execution.
• Participate in client and publisher meetings with active contribution.
• Take ownership of select campaign workstreams.
• Attend trainings and apply learnings to day-to-day work.
• Contribute in internal and external meetings, building vendor knowledge.

Skills

Media planning

Data analysis

Excel

Team collaboration

Written communication

Tools

Mediaocean Prisma/DDS

Google Campaign Manager

Innovid

Excel/spreadsheet tools

IAS/DoubleVerify

DV360

Job description

Omnicom is seeking a Senior Associate to work with the strategy team on developing and executing media plans. You will lead data gathering, plan stewardship, and performance reporting while gradually owning workstreams and outcomes.

Responsibilities include data analysis to support recommendations, managing plan execution, and preparing weekly status reports. Strong Excel/PPT skills and 1–3 years agency experience are expected.