Senior Media Planner

Digilant; United States; Remote; USD 75,000 - 135,000; Full time

Job summary

A leading company in advertising services is seeking a Sr. Media Planner to develop strategic partnerships and drive digital media campaigns. This role involves crafting proposals, collaborating with teams, and analyzing campaign performance. The ideal candidate has strong analytical skills and experience in media planning, particularly in omnichannel environments. Join a dynamic team that values innovation and offers a fully remote work model.

Benefits

Uncapped Paid Time Off Policy

19 company holidays

Professional Development Days

Volunteer time off

2 medical plans

401k match

Parental bonding leave

Qualifications

• 4+ years of media planning experience required.
• Agency experience is highly preferred.
• Familiarity with campaign management and media buying.

Responsibilities

• Craft proposals and media plans for digital campaigns.
• Work closely with media vendors and clients.
• Prepare detailed post-campaign reports.

Skills

Analytical Skills

Communication

Strategic Thinking

Detail Oriented

Education

Bachelor's Degree

Tools

Microsoft PowerPoint

Microsoft Excel

Salesforce

Confluence

Job description

Digilant offers cutting-edge programmatic buying solutions and services tailored for independent agencies and brands ramping up their advertising efforts. By leveraging advanced data science, Digilant unveils intricate audience data, empowering brands to connect with new customers and harness actionable intelligence across critical media channels. With a global footprint spanning 13 countries, including Spain, France, Italy, and more, Digilant embraces a fully remote work model, fostering a dynamic and flexible work environment. For more information, visit our website at www.digilant.com.

Job Summary

As a Sr. Media Planner, you will act as a liaison between the Sales (pre-sale) and Media Activation & Account Management (post-sale) functions for Digilant clients. You will be pivotal in developing strategic partnerships, driving upsell opportunities, securing renewals, and planning effective digital media campaigns. This position requires you to participate in the day-to-day planning and analysis while maintaining strong relationships with media vendors, clients, and partner agencies.

Key Responsibilities:

• Craft proposals and media plans for digital media campaigns across various channels including Display, Online Video, Native/High Impact, CTV/OTT, Audio, DOOH/OOH and more.
• Develop competitive pricing for proposals to maximize campaign performance.
• Determine optimal media mix (channel, tactical mix and vendor incorporation) and extract relevant segments and impression avails in DSPs such as TTD, Microsoft, Google DV360, Amazon AAP, Lasso, AdsWizz, Vistar, illumin to set up campaigns for success.
• Work alongside Paid Search & Social teams on omnichannel proposals for performance reporting and budget allocation for assigned accounts.
• Align Digilant’s offerings with advertisers' objectives to story-tell and drive strategic partnerships.
• Create persuasive proposal decks and collaborate on custom marketing materials.
• Address client queries during the proposal phase to help secure contracts.
• Work closely with Digilant’s preferred data, attribution, brand study/lift and PMP partners to include in RFP strategy.
• Collaborate with Media Activation & Account Management teams to craft compelling renewal proposals.
• Present recommendations, POVs, and select analyses to clients.

Operational Excellence

• Track and monitor RFP, RFI, and insights submissions.
• Manage timelines and communications for deliverables ensuring timely execution.
• Support sales team on client calls ensuring detailed follow-ups.
• Maintain and update internal resources such as Confluence/Wiki pages and Google Drive.

Analytical & Research Skills

• Prepare detailed post-campaign reports to demonstrate campaign success and insights.
• Utilize research platforms like Global Web Index, SEM Rush, Statista, eMarketer, SimilarWeb, Pathmatics, and Vivvix for data-driven campaign planning.
• Conduct competitive analysis using digital media tools and resources.
• Familiarity and/or experience with campaign management, media buying, and/or strategic and media planning.
• Ability to thrive in a fast-paced, deadline-driven environment, delivering both internal and external needs.
• Extremely detail oriented and organized.
• Strong analytical and strategic thinking skills.
• Passion and aptitude for learning new concepts quickly.
• Strong communication skills – both written and verbal.
• Positive and enthusiastic attitude with the ability to build strong client and internal relationships.
• Competitive spirit; desire to rally towards team goals.
• Team player approach; ability to effectively communicate with internal teams to deliver on client needs.
• Excited to keep up with the latest progress and trends in ad tech.
• Experienced with Microsoft PowerPoint & Excel, Salesforce, Confluence/Wiki.

Preferred Work Experience

• 4+ years of media planning experience, with a strong background in omnichannel and digital media.
• Agency experience is highly preferred.
• Experience evaluating and recommending strategy and placements for digital campaigns.
• Proficiency with various ad servers/DSPs is a plus.
• Ad Operations experience not required, but a plus

Digilant by ISPD Overview:

Digilant is a media strategy and buying partner that connects the dots between audiences, channels, and data. Backed by the global expertise of ISPD, we empower advertisers to forge deeper connections with their audiences through access to technology and intelligence. Founded in 2008 in Boston, Digilant brings together over 100 experts in media, strategy, commerce, social, search, and more to create meaningful business impact for clients. For more information, visit www.digilant.com.

Work environment, benefits and compensation

Digilant, Inc. is an equal-opportunity employer.

Competitive salary commensurate with experience and bonus opportunities.

Work from home environment, with travel as required by the position.

Benefits includes:

• Uncapped Paid Time Off Policy
• 19 company holidays
• Soft close between Christmas and New Years
• Professional Development Days with no internal meetings
• Volunteer time off
• 2 medical plans to choose from, dental, vision, effective Day 1
• HRA or HSA company contributions
• Group Life Insurance, AD&D, Long and Short Term Disability
• Monthly reimbursement for work-related expenses
• 401k match/3 year vesting period
• Parental bonding leave
• $125 monthly at home expense reimbursement

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Advertising and Marketing

• Industries

  Advertising Services and Marketing Services

Referrals increase your chances of interviewing at Digilant by 2x

Inferred from the description for this job

Medical insurance

Vision insurance

401(k)

Paid paternity leave

Paid maternity leave

Disability insurance

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