Senior Media Planner, Strategic Planning

Tinuiti; United States; Remote; USD 85,000 - 95,000; Full time

Job summary

A leading performance marketing firm is seeking a Media Strategist to enhance client campaigns across various media platforms. This role involves strategic planning, media buying, and cross-functional collaboration to achieve client goals. The ideal candidate will have extensive experience in media strategy and a strong understanding of the digital landscape. Join a dynamic team that values innovation and flexibility in a fully remote environment.

Benefits

Unlimited PTO

Healthcare (Medical, Dental, Vision)

Retirement Plan

Learning and Development Opportunities

Qualifications

• 5+ years of media buying, planning & strategy experience.
• Expert knowledge of the media landscape - both traditional and digital.

Responsibilities

• Lead media planning and recommendations for client campaigns.
• Analyze demographic data to drive actionable media recommendations.

Skills

Media Buying

Strategic Planning

Communication

Tools

Nielsen Media Impact

Comscore

Kantar

Job description

Who we are:

Tinuiti is the largest independent performance marketing firm across Streaming TV, Google, Meta, and Amazon, with almost $4 billion in digital media under management and over 1,200 employees. With industry-leading expertise in search, social, Amazon and marketplaces, addressable TV, mobile apps, Influencer, Lifecycle, and more, Tinuiti understands that success requires both strategy and channel expertise. Our goal when we come to work every day is simple - to grow happiness. For our clients, their customers, our people and our partners. Growing happiness guides everything we do and our core values - Unleash Greatness, Never Stop Learning, Ignite Your Passion, Thankful Living, and Inspire Innovation & Change - inspire us to maintain a culture where our people take pride in their work and have fun doing it.

We support 100% remote work for this role!

We’d love to hear from you if:

Research shows that while men apply to jobs when they meet an average of 60% of the criteria, women and other marginalized folks tend to only apply when they check every box. So if you think you qualify, but don't necessarily meet every single point on the job description, please still get in touch.

What you’ll be doing:

• Use audience, competitive, channel, and media planning tools, and strong media acumen to help answer critical questions and make recommendations around the timing, size/budget, duration/flighting, and media mix of new and existing campaigns reflective of a client’s business strategy to advance its share/penetration and achieve profitable growth
• Lead the identification of media partners/platforms, programming/networks opportunities that are best to suited for our client(s) and their unique needs, with the aim of maximizing the impact of their campaigns through a range of media platforms; predominantly OTT, Linear TV, Terrestrial Radio, Online Video, Social, Search and Digital Audio
• Analyze demographic data and trends in consumption to ensure these are factored into our media recommendations. Interpret insights and data from the tool suite to drive actionable full-funnel media recommendations around brand awareness, consideration, and brand performance
• Leverage past offline media planning experience and agency case studies to inform the core planning metrics and benchmarks (i.e. the optimal reach, frequency, TRP/GRP, and impressions to meet a given client objective)
• Own conception and delivery of innovative, well-targeted business-building marketing solutions and serve as a key point of contact for the client in the development and approval of these plans
• Operate cross-functionally with our investment team and our client strategy team to ensure that our planning outputs and recommendations are synced with our measurement capabilities and our buying footprint
• Work in lockstep with Client Strategy & Analytics counterparts to understand our performance-based attribution and optimizations, arriving at a synergistic approach that combines these outputs with the future planning inputs for a blended campaign that hits our client’s KPIs
• Partner with our Strategic Planning lead to serve as the agency liaison with our external planning tool partners. Help evaluate and roadmap the further development of Tinuiti’s suite of tools including evaluation, recommendations, and rationale for changes or enhancements

Requirements:

• 5+ years of media buying, planning & strategy experience with a focus on strategic and operational planning in US national market
• Experience with cross-channel planning required, Including: linear TV, streaming video/audio, and overall digital media (search, social, display, etc)
• Expert knowledge and use of planning and research platforms including Nielsen suite (Commspoint, Nielsen Media Impact, NPower, National TV View), Resonate, Comscore, Kantar
• Understanding of companies/campaigns with KPIs that range from performance marketing to true brand awareness efforts
• Strong POV of industry planning, insights, and competitive tools
• Expert knowledge of the media landscape - both traditional and digital
• Ability to build relationships with clients and peers (trusted advisor)
• Strong written and oral communication skills, specifically around presentation story-telling
• Ability to travel to onsite meetings 1-2 times a month at most

The hiring salary range for this role is $85,000 - $95,000 plus a discretionary performance bonus.

Hiring salaries are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, parity with other team members, and alignment with market data. We will provide more information on our benefits, incentive pay, and equity upon request. Disclosure as required by the Colorado Equal Pay for > Equal Work Act, C.R.S. § 8-5-101 et seq.

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FLSA Classification: Exempt

We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Benefits:

Unlimited PTO:At Tinuiti, we believe you deserve time to rest and enjoy life unplugged from your devices. When you take time for yourselves, you’re able to bring your best self to work. That’s why we prioritize flexibility, a fully remote environment, and offer unlimited paid time off.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness:Fringe, Forma, Thankful giving, Equity

Learning and Development: Mentor program and more

Disclaimer: This description has been designed to indicate the general nature and level of work performed by employees within this position. The actual duties, responsibilities, and qualifications may vary based on assignment or group. Tinuiti is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, gender, sexual orientation, gender identity or expression, religion, national origin, marital status, age, disability, veteran status, genetic information, or any other protected status.