Senior Media Capabilities & Agency Lead

MSD; Pennsylvania; Hybrid; USD 142,000 - 224,000; Full time

Job summary

Merck & Co., Inc. is seeking an Associate Director, Media Capabilities and Agency Lead in Pennsylvania to advance digital marketing capabilities.

You will lead media channel governance, guide agency relationships, and drive cross-functional collaboration with Marketing, Finance, and Procurement. The role demands 5+ years in media planning, buying, and agency management, with a strong grasp of media operations and ad technology.

Qualifications

• 5+ years of demonstrated experience in media channel planning, media buying and Agency Management.
• Strong understanding of media operations, buying strategies across various channels, measurement approaches and ad tech.
• Proven ability to drive strategic initiatives from start to finish with collaboration and results.

Responsibilities

• Establish yourself as a Media Capabilities Lead and Agency Governance point for assigned brands.
• Address media channel best practices and governance, agency relationship, media operations and value accountability.
• Lead channel expertise in collaboration with Channel Guidance teams and support governance reviews and approvals.
• Educate internal stakeholders on channel strategy, capabilities, and best practices with actionable recommendations.
• Oversee internal partnerships with priority and emerging media partners and deliver against commitments.
• Strengthen agency accountability by monitoring delivery, risks, and performance.

Skills

Agency Relationship Management

Business Alignment

Channel Management

Digital Marketing

Strategic Thinking

Cross-Functional Project Management

Leadership Reporting

Strategic Planning

Education

Bachelor's Degree

Job description

Merck & Co., Inc. is seeking an Associate Director, Media Capabilities and Agency Lead in Pennsylvania to advance digital marketing capabilities.

You will lead media channel governance, guide agency relationships, and drive cross-functional collaboration with Marketing, Finance, and Procurement. The role demands 5+ years in media planning, buying, and agency management, with a strong grasp of media operations and ad technology.