Associate Director, Digital Engagement Operations (Hybrid)

PR Girl Manifesto; Pennsylvania; Hybrid; USD 142,000 - 224,000; Full time

Job summary

Merck in North Wales, PA is seeking an Associate Director of Digital Engagement Operations to lead day-to-day website operations, release planning, and cross-functional delivery across healthcare professional, consumer, and business properties.

You will translate brand priorities into actionable plans, manage channel backlogs, ensure compliance and accessibility, collaborate with IT, UX, content, analytics, and regulatory teams, and drive performance through data-informed decisions.

Qualifications

• Bachelor's degree in marketing, business, digital communications, information technology, or related field.
• Minimum of 5 years in digital marketing operations, web delivery, or digital project management.
• Experience leading complex web operations across multiple brand properties.
• Ability to translate brand briefs into detailed operational requirements and roadmaps.

Responsibilities

• Oversee daily website operations and releases for healthcare professional, consumer, and business properties.
• Maintain channel backlogs, roadmaps, and ensure release readiness and quality.
• Ensure compliance, accessibility, metadata, and AI discoverability standards.
• Collaborate with marketing, IT, UX, analytics, legal, and external partners.
• Lead cross-functional alignment meetings and manage risks and dependencies.
• Monitor performance, pilot initiatives, and drive data-informed improvements.

Skills

Execution Leadership

Planning & Prioritization

Matrix Collaboration

Digital Marketing Operations

Education

Bachelor's degree in marketing or related field

Tools

CMS

ECM

Web analytics tools

Job description

Merck in North Wales, PA is seeking an Associate Director of Digital Engagement Operations to lead day-to-day website operations, release planning, and cross-functional delivery across healthcare professional, consumer, and business properties.

You will translate brand priorities into actionable plans, manage channel backlogs, ensure compliance and accessibility, collaborate with IT, UX, content, analytics, and regulatory teams, and drive performance through data-informed decisions.