Senior Director, Omnichannel Pharma Media Strategy

Underscore Marketing; United States; Remote; USD 150,000 - 210,000; Full time

Job summary

Underscore Marketing is seeking a Director of Integrated Media Planning to lead omnichannel strategy across pharma brands for HCP and DTC. You will own media planning, investment frameworks, and cross-functional collaboration to drive launch and lifecycle success.

Bring 8+ years in pharma media with agency leadership experience, fluency in FDA/MLR constraints, and a data-driven mindset to optimize performance across digital and traditional channels. MBA is a plus.

Qualifications

• 8+ years of media planning experience with deep pharma expertise (HCP + DTC).
• Strong media agency background with proven client-facing leadership.
• Fluency in MLR/FDA requirements and pharma media realities.
• Expertise across digital channels, data partners and media research tools.
• Clear, confident communicator who can influence senior stakeholders.

Responsibilities

• Own media strategy across launch readiness and lifecycle management, translating brand goals into clear, actionable plans.
• Define channel roles, audience approaches, and investment frameworks that drive engagement, adoption, and Rx lift.
• Lead integrated planning across digital (programmatic, social, search, endemic) and traditional (TV, print, OOH) channels.
• Ensure media plans reflect the full patient and HCP journey, not siloed tactics.
• Serve as a trusted advisor, presenting media strategy with confidence and partnering with activation, strategy, and client services teams.

Skills

Media planning

Agency leadership

Stakeholder influence

Data-driven decision making

Pharma industry knowledge

Education

Bachelor's degree

MBA (preferred)

Tools

Media research tools

Digital channels platforms

Job description

Underscore Marketing is seeking a Director of Integrated Media Planning to lead omnichannel strategy across pharma brands for HCP and DTC. You will own media planning, investment frameworks, and cross-functional collaboration to drive launch and lifecycle success.

Bring 8+ years in pharma media with agency leadership experience, fluency in FDA/MLR constraints, and a data-driven mindset to optimize performance across digital and traditional channels. MBA is a plus.