Hybrid Media Capabilities & Agency Lead

PR Girl Manifesto; Pennsylvania; Hybrid; USD 142,000 - 224,000; Full time

Benefits offered by this job

Annual bonus

Long-term incentive

Benefits package

Job summary

Merck seeks an Associate Director, Media Capabilities and Agency Lead to advance our digital marketing capabilities. You will steer media channel strategies, manage agency relationships, and drive governance and optimization across brands.

The role blends strategic leadership with hands-on collaboration across Marketing, Media, and Finance to unlock value from partnerships and ensure compliant, high-impact media investments.

Qualifications

• 5+ years of experience in media channel planning, media buying and agency management.
• Strong understanding of media operations, buying strategies, and ad tech.
• Proven ability to drive strategic initiatives and collaborate across teams.

Responsibilities

• Establish yourself as media capabilities lead and agency governance point for brands.
• Educate stakeholders on channel strategy, capabilities and best practices.
• Oversee agency relationships and drive value-based media contracting.
• Lead multiple projects, ensure compliance with guidelines and measurable results.

Skills

Agency relationship management

Channel management

Omnichannel marketing

Strategic thinking

Cross-functional leadership

Strategic planning

Education

Bachelor's degree

Job description

Merck seeks an Associate Director, Media Capabilities and Agency Lead to advance our digital marketing capabilities. You will steer media channel strategies, manage agency relationships, and drive governance and optimization across brands.

The role blends strategic leadership with hands-on collaboration across Marketing, Media, and Finance to unlock value from partnerships and ensure compliant, high-impact media investments.