Digital Engagement Operations Lead (Hybrid)

MSD; Pennsylvania; Hybrid; USD 142,000 - 224,000; Full time

Job summary

Merck & Co., Inc. in North Wales, PA, is seeking an Associate Director for Digital Engagement Operations.

You will lead day-to-day website operations across US markets, translating brand priorities into delivery plans, coordinating releases, and ensuring compliance, accessibility, and AI discoverability. You will partner with marketing, IT, UX, publishing, analytics, and regulatory teams to drive governance, quality, and performance across healthcare professional, consumer, and business web

Qualifications

• Education: Bachelor’s degree in marketing, business, digital communications, information technology, or related field.
• Experience: 5+ years in digital marketing operations, web channel delivery, digital project/product management, or digital agency account management.
• Execution Leadership: Managing complex web operations, releases, and content lifecycles across multiple brand properties.
• Planning & Prioritization: Translating brand briefs into operational requirements, sprint/release plans, backlogs, and risk mitigation.

Responsibilities

• Manage daily website operations and releases for healthcare professional, consumer, and business web properties.
• Turn brand strategies into delivery requirements, release schedules, and execution plans.
• Maintain channel backlogs and roadmaps for launch readiness and maintenance.
• Weigh trade-offs among speed, stability, compliance, and UX; decide and execute.
• Collaborate with marketing, IT, UX, analytics, and regulatory teams to deliver aligned web experiences.
• Coordinate website enhancements, functional updates, and search/discoverability improvements.
• Lead cross-functional meetings, surface dependencies, and escalate blockers.
• Contribute reusable templates and playbooks to improve delivery efficiency.

Skills

Account Management

Business Integrations

Content Management Systems (CMS)

Cross-Functional Teamwork

Customer Engagement

Delivery Management

Digital Marketing

Digital Publications

Direct Marketing

Enterprise Content Management (ECM)

Information Technology (IT)

Innovation

Life Sciences Industry

Search Engine Marketing (SEM)

Strategic Thinking

Web Accessibility

Website Operations

Website Optimization

Education

Bachelor’s degree in marketing, business, digital communications, information technology, or a related field

Tools

CMS

Web Analytics

Accessibility Standards (WCAG)

AI Discoverability / Answer Engine

Job description

Merck & Co., Inc. in North Wales, PA, is seeking an Associate Director for Digital Engagement Operations.

You will lead day-to-day website operations across US markets, translating brand priorities into delivery plans, coordinating releases, and ensuring compliance, accessibility, and AI discoverability. You will partner with marketing, IT, UX, publishing, analytics, and regulatory teams to drive governance, quality, and performance across healthcare professional, consumer, and business web