Senior Media Buyer — Data-Driven Growth Leader

ReachMobi; Florida; Hybrid; USD 90,000 - 130,000; Full time

Benefits offered by this job

Hybrid schedule—Mon & Fri WFH

Unlimited PTO

401(k) match up to 4%

Health/Vision/Dental

Life Insurance

Snacks and daily lunches

Great Place to Work certification

Job summary

ReachMobi in Florida is seeking a Senior Performance Marketer to own paid media strategy across mobile, social, search, and display. You’ll optimize campaigns for ROI, LTV, and retention while guiding a team of junior media buyers.

Collaborate with Product, Creative, and Data teams to align media initiatives with business goals, conduct market research, and craft compelling ad copy and assets. Hybrid work schedule with WFH on Mondays and Fridays.

Qualifications

• 5+ years of experience managing performance-based mobile and digital campaigns across multiple channels.
• Proven track record of scaling media strategies to improve ROI, LTV and retention.
• Strong analytical skills and ability to translate data into business recommendations.

Responsibilities

• Lead the strategy, development and optimization of paid media campaigns across mobile, social, search, and display channels.
• Own digital media partnerships and negotiate top-tier placement deals.
• Drive performance-based marketing initiatives and optimize for ROI, LTV and retention.
• Collaborate cross-functionally with Product, Creative, and Data teams to align media initiatives with business goals.
• Mentor and guide junior media buyers in campaign creation, optimization and reporting.
• Conduct market research to uncover growth opportunities and scale profitable user cohorts.
• Create, test and optimize ad copy and creative assets.
• Analyze campaign performance and provide actionable recommendations.

Skills

Paid media management

Cross-channel advertising

Analytics

Excel

AB testing

Mentoring

Mobile advertising

Tools

Facebook Ads

Google Ads

Affiliate networks

Programmatic

Job description

ReachMobi in Florida is seeking a Senior Performance Marketer to own paid media strategy across mobile, social, search, and display. You’ll optimize campaigns for ROI, LTV, and retention while guiding a team of junior media buyers.

Collaborate with Product, Creative, and Data teams to align media initiatives with business goals, conduct market research, and craft compelling ad copy and assets. Hybrid work schedule with WFH on Mondays and Fridays.