Digital Media Buyer

ReachMobi; Florida; On-site; USD 70,000 - 90,000; Full time

Benefits offered by this job

Unlimited Paid Time Off

401k match up to 4%

Health/Vision/Dental benefits

Free snacks and catered lunches

Regular social events

Job summary

A leading mobile app development company in New York seeks an experienced professional to develop and optimize mobile ad campaigns. You will be responsible for creating compelling ad copy, performing market research, and analyzing campaign effectiveness. The ideal candidate should have 2+ years of experience, strong Excel skills, and familiarity with SQL. Enjoy a relaxed work environment with unlimited paid time off and flexible benefits. Join a fun team dedicated to innovation and growth.

Qualifications

• 2+ years of experience in mobile advertising.
• Experience analyzing common KPIs such as conversion rates.
• Ability to create compelling ad copy.
• Excellent interpretive skills with data.

Responsibilities

• Develop and optimize digital distribution partnerships.
• Organize media buying to drive traffic.
• Perform market research for product opportunities.
• Analyze campaign effectiveness and provide recommendations.
• Create text and image creatives.

Skills

Performance-based mobile ad campaigns

Data analysis

Excel proficiency

Ad copy creation

SQL

Photoshop

Mobile advertising experience

User-base segmentation

Tools

Facebook Ads

Google Ads

Affiliate Networks

Job description

An industry-leading mobile app developer, ReachMobi works tirelessly to connect users to a mobile experience that is completely tailored around the end-user.

Our invaluable array of apps provides users with the power to transform their devices into something that perfectly aligns with their personalities and passions while enhancing functionality and customization.

ReachMobi lives at the junction where the science of cutting-edge technology meets with audience engagement to create a new and powerful force that fosters real, long-term relationships with users. We pride ourselves on leading the industry in mobile engagement and monetization. We’ve gathered a “one-for-all” minded, world-class team of innovative developers, marketing ninjas, imaginative designers and content developers whose zeal for what they do is slightly north of fanatical. Seriously… obsessive.

How You’ll Make an Impact

• You will develop, deploy, and optimize digital distribution partnerships with key platforms and providers.
• Organize digital media buying using major display, search, and social networks to drive traffic to owned and operated mobile applications.
• Perform market research to refine paid media strategies and identify marketplace opportunities for new products and marketing pitches.
• Have a creative knack for constructing killer ad copy and can drive brass‑tacks cost per action (CPA) performance across a variety of media types and cost structure, be it on a cost per impression (CPM), cost per click (CPC), or cost per install (CPI) basis.
• Analyze, review, and report on effectiveness of campaigns and provide insights/recommendations.
• Text and image creative creation, split testing, and
• Know to the ins and outs of user‑base segmentation, and how to identify and scale profitable cohorts.
• Source level bid optimizations to hit product LTV and ROI

What You Need

• 2+ years of professional experience running performance based (CPC/CPI/CPA) mobile ad campaigns on a variety of mediums – Facebook, Google, Affiliate Networks and other buying platforms.
• Experience analyzing conversion rates, click‑through rates, retention rates, lifetime value (LTV) and other common KPI’s.
• Proficient with Excel (Pivot tables, Data Visualization, VLOOKUP, SUMIF)
• Firsthand experience creating ad copy – text and
• Experience with SQL is
• Advanced Photoshop skills, Illustrator experience
• Mobile advertising experience
• Excellent interpretive skills, with the ability to ability to translate raw data into actionable outcomes.

Why ReachMobi?

• We offer a fun, work hard – play hard culture
• No dress code policy! Wear your flip flops and shorts in the summer
• Unlimited Paid Time Off along with 10 paid holidays
• 401k match up to 4%, Health/Vision/Dental, Flexible Spending Accounts
• Life Insurance, AD&D, STD and LTD 100% employer paid
• Complimentary snacks, beverages, beer fridge, as well as catered lunches
• Located next to world‑class shopping and restaurants
• Regular company‑sponsored social events to connect with your team and fellow colleagues! - check out our Instagram to see more
• This is an opportunity to be with an industry leading company that continues to experience tremendous growth