Senior Digital Media Buyer — Data-Driven Growth Leader

ReachMobi; Philadelphia (Philadelphia County); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Hybrid schedule

Unlimited PTO

10 paid holidays

Health/Vision/Dental

401k match up to 4%

Life Insurance

AD&D

Disability insurance

Sponsorship

Catered lunches

Casual dress

Great Place to Work

Job summary

ReachMobi, an industry-leading mobile app developer, seeks a results-driven Head of Paid Media to own cross-channel campaigns across mobile, social, search, and display, lead strategy, and mentor junior buyers to improve ROI and retention.

Collaborate with Product, Creative, and Data teams to align media initiatives with business goals, translate complex data into actionable insights, and deliver executive-level performance reports.

Qualifications

• 5+ years managing performance-based mobile and digital campaigns.
• Proven track record scaling media strategies to hit ROI/LTV targets.
• Strong analytical skills and data-driven decision making.
• Expertise in Excel and media analytics tools.
• Experience creating compelling ad copy and assets; A/B testing.
• Leadership or mentoring experience preferred.
• Mobile advertising experience highly desired.

Responsibilities

• Lead the strategy, development, and optimization of paid media campaigns across mobile, social, search, and display.
• Own digital media partnerships and negotiate top-tier placement deals.
• Drive performance-based marketing initiatives, optimizing ROI, LTV, and retention.
• Collaborate with Product, Creative, and Data teams to align media initiatives with goals.
• Mentor and guide junior media buyers, sharing best practices.
• Conduct market research to uncover growth opportunities and scale profitable cohorts.
• Create, test, and optimize ad copy and creative assets.
• Analyze campaign performance and provide actionable executive-level reports.

Skills

Performance-based campaigns

Analytical skills

Excel & data visualization

A/B testing & optimization

Leadership / mentoring

Mobile advertising

Media strategy development

Campaign reporting

Tools

Excel (Pivot Tables)

Media analytics platforms

Job description

ReachMobi, an industry-leading mobile app developer, seeks a results-driven Head of Paid Media to own cross-channel campaigns across mobile, social, search, and display, lead strategy, and mentor junior buyers to improve ROI and retention.

Collaborate with Product, Creative, and Data teams to align media initiatives with business goals, translate complex data into actionable insights, and deliver executive-level performance reports.