Digital Media Buyer

ReachMobi; Philadelphia (Philadelphia County); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Hybrid schedule

Unlimited PTO

401k match

Health/Vision/Dental

Life Insurance

Snacks and catered lunches

Job summary

ReachMobi is seeking a performance marketing professional to own and optimize mobile ad campaigns across Facebook, Google, and affiliates. You will develop creative assets, test UGC strategies, and drive actions through CPA, CPI, and CPC models.

You will analyze KPI metrics like conversion rate, CTR, retention, and LTV, and translate data into actionable insights. A hybrid work setup is offered with strong benefits.

Qualifications

• 2+ years of professional experience running performance based mobile ad campaigns (CPC/CPI/CPA).
• Hands-on experience developing and testing paid UGC creative for performance marketing campaigns.
• Experience analyzing conversion rates, CTR, retention, and lifetime value (LTV).
• Proficient with Excel (Pivot tables, VLOOKUP, SUMIF).
• Firsthand experience creating ad copy for performance campaigns.
• Experience with SQL is a plus.
• Advanced Photoshop skills, Illustrator experience.

Responsibilities

• Develop, deploy, and optimize digital distribution partnerships with key platforms.
• Organize digital media buying using display, search, and social networks to drive app traffic.
• Perform market research to refine paid media strategies.

Skills

CPC campaigns

CPA campaigns

Mobile ads

Ad copywriting

A/B testing

Excel (Pivot)

SQL knowledge

Campaign optimization

Data interpretation

Facebook/Google Ads

Tools

Photoshop

Illustrator

Job description

At ReachMobi, there are no ceilings. You are the owner and architect of your career path, with no one‑size‑fits‑all model. We are both visionaries and builders, operating without bureaucracy or red tape. Our ethos is simple: have an idea in the morning, ship it by the afternoon, and have data by the evening. No matter your role, you operate as a founder, building, scaling, and continuously growing into what’s next.

As an incubator for app studios, we provide the technology, leadership, and resources needed to turn bold ideas into scalable businesses. We don’t just build apps, we build the companies behind them and the future CEOs who lead them.

How You’ll Make an Impact

• You will develop, deploy, and optimize digital distribution partnerships with key platforms and providers.
• Organize digital media buying using major display, search, and social networks to drive traffic to owned and operated mobile applications.
• Perform market research to refine paid media strategies and identify marketplace opportunities for new products and marketing pitches.
• Have a creative knack for constructing killer ad copy and can drive brass- tacks cost per action (CPA) performance across a variety of media types and cost structure, be it on a cost per impression (CPM), cost per click (CPC), or cost per install (CPI) basis.
• Analyze, review, and report on effectiveness of campaigns and provide insights/recommendations.
• Text and image creative creation, split testing, and
• Know the ins and outs of user-base segmentation, and how to identify and scale profitable cohorts.
• Source level bid optimizations to hit product LTV and ROI

What You Need

• 2+ years of professional experience running performance based (CPC/CPI/CPA) mobile ad campaigns on a variety of mediums – Facebook, Google, Affiliate Networks and other buying platforms.
• Hands-on experience developing and testing paid UGC creative for performance marketing campaigns.
• Experience analyzing conversion rates, click-through rates, retention rates, lifetime value (LTV) and other common KPI’s.
• Proficient with Excel (Pivot tables, Data Visualization, VLOOKUP, SUMIF)
• Firsthand experience creating ad copy – text and
• Experience with SQL is
• Advanced Photoshop skills, Illustrator experience
• Mobile advertising experience
• Excellent interpretive skills, with the ability to ability to translate raw data into actionable outcomes.

Values

At ReachMobi, our core values guide how we work, make decisions, and show up every day. We move fast, take ownership, and focus on delivering results that matter. We rely on data to guide our decisions, challenge ourselves to continuously improve, and stay focused on winning as a team. We operate without drama or ego, treating others with respect and keeping our attention on the work. Together, these values set clear expectations for accountability, collaboration, and performance across the company.

• Data Driven: We speak in data and act on what matters. Decisions are grounded in evidence, not assumptions, and we use data to focus on the work that has the greatest impact.
• Get Sh*t Done: We move fast, take ownership, and deliver. We focus on action over process and don’t get stuck in unnecessary meetings or red tape. Everyone is empowered to solve problems, follow through, and get the work across the finish line.
• Beat the Goat: We challenge the best and keep iterating until we win. We don’t settle for "good enough," and we don’t wait for permission to make things better. This value reflects a relentless focus on results, the courage to take smart risks, and the discipline to keep pushing forward when things get hard. We take ownership, learn quickly, and adapt until we find the right solution.
• No Drama, No Egos, No As*holes: Drama distracts. Ego isolates. We focus on the work. Drama is distracting, and we can’t win when ego gets in the way. We treat others with respect, regardless of title or role, and we don’t let hierarchy define how we collaborate. When we leave drama at the door and put ego aside, we create an environment where teams can focus, trust each other, and win together.

Benefits Overview

• Hybrid schedule, Monday and Friday WFH flexibility
• Unlimited Paid Time Off along with 10 paid holidays
• 401k match up to 4%, Health/Vision/Dental, Flexible Spending Accounts
• Life Insurance, AD&D, STD and LTD 100% employer paid
• Complimentary snacks, beverages, beer fridge, daily catered lunches
• No dress code
• ReachMobi is officially certified as a Great Place to Work!