Senior Media Buyer - Data-Driven Growth & ROAS Leader

Valuetainment; Fort Lauderdale (FL); On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Performance-Based Bonus

Comprehensive Benefits Package

Job summary

Valuetainment in Fort Lauderdale, FL seeks a Senior Media Buyer who turns ad dollars into growth. You will own campaigns across Meta, Google, TikTok, LinkedIn, and Reddit, managing budgets and optimizing CAC, CPL, and ROAS with data-driven decisions.

You are a strategic thinker with 7+ years of experience in paid media, direct response, and lead generation. The role emphasizes testing, ownership of outcomes, and collaboration with creative and product teams to drive measurable results.

Qualifications

• 7+ years of experience managing campaigns and ad strategies in-house or at an agency.
• Proven track record of building and optimizing campaigns for Paid Social, SEM/Paid Search, and/or Programmatic Buys (Meta, Google, LinkedIn, TikTok).
• Experience in full-funnel digital advertising, DTC, B2B, and lead generation-focused.
• Experience with direct response and lead generation strategies.
• Familiar with tracking pixels, UTMs, and conversion APIs.

Responsibilities

• Proficient in buying media on Meta, Google, TikTok, LinkedIn, and Reddit across all stages of the campaign life cycle.
• Manage campaigns across multiple platforms with large daily budgets and optimize strategy accordingly.
• Develop media strategies and plans aligned with objectives and KPIs to drive sales, engagement, and brand growth.
• Monitor campaign performance using analytics tools (GA4) and oversee testing of new strategies to improve ROAS, CAC, and CPL.
• Continuously optimize campaigns via A/B testing, bid strategies, and audience segmentation.
• Produce regular performance reports and provide actionable recommendations based on insights.
• Conduct in-market and audience research to inform media decisions.
• Manage, optimize, and track budgets; assist accounting with media spend and invoicing.
• Identify creative opportunities and collaborate with copywriters, designers, and video editors to create assets.
• Collaborate with creative/content/product teams to align ad creatives with brand goals.

Skills

Paid media strategy

Cross-platform campaigns

Data-driven optimization

Budget management

Audience segmentation

Education

Bachelor's degree in Marketing or related field

Tools

GA4

Looker Studio

Shopify

Excel/Google Sheets

Job description

Valuetainment in Fort Lauderdale, FL seeks a Senior Media Buyer who turns ad dollars into growth. You will own campaigns across Meta, Google, TikTok, LinkedIn, and Reddit, managing budgets and optimizing CAC, CPL, and ROAS with data-driven decisions.

You are a strategic thinker with 7+ years of experience in paid media, direct response, and lead generation. The role emphasizes testing, ownership of outcomes, and collaboration with creative and product teams to drive measurable results.