Performance Media Lead - Data-Driven Growth (Hybrid/Remote)

ReachMobi; Philadelphia (Philadelphia County); Hybrid; USD 70,000 - 120,000; Full time

Benefits offered by this job

Hybrid schedule

Unlimited PTO

401k match up to 4%

Health/Vision/Dental insurance

Flexible Spending Accounts

Life Insurance

AD&D

STD & LTD 100% employer paid

Sponsorship available

Daily catered lunches

No dress code

Great Place to Work

Job summary

ReachMobi is seeking a results-driven digital advertising specialist to own performance-based mobile campaigns. You will develop partnerships, organize media buying across major networks, and craft data-driven ad copies to optimize CPA/CPI and ROI.

The role requires hands-on analytics, UGC testing, and strong Excel/SQL proficiency. You will work in a fast-paced environment with a growth mindset, collaborating across teams to scale profitable cohorts and drive measurable impact for digital

Qualifications

• 2+ years of professional experience running performance-based (CPC/CPI/CPA) mobile ad campaigns across platforms.
• Hands-on experience developing and testing paid UGC creative for performance marketing campaigns.
• Experience analyzing conversion rates, CTR, retention, LTV and other KPI metrics.
• Proficient with Excel (Pivot tables, data visualization, VLOOKUP, SUMIF).
• Experience creating ad copy – text and creative elements.
• Experience with SQL and data extraction for reporting.
• Advanced Photoshop and Illustrator skills.
• Mobile advertising experience and data-driven decision making.

Responsibilities

• Develop, deploy, and optimize digital distribution partnerships with key platforms.
• Organize digital media buying across display, search, and social networks to drive traffic.
• Perform market research to refine paid media strategies and identify opportunities.
• Craft ad copy and optimize CPA/CPM/CPI performance across media types.
• Analyze, review, and report on campaign effectiveness with actionable insights.
• Create text and image creatives, run split tests, and optimize cohorts.
• Identify profitable user segments and source bid optimizations to hit ROI targets.

Skills

Performance marketing

Campaign management

Data analysis

Excel

Ad copywriting

SQL

Photoshop

Illustrator

Mobile advertising

KPI interpretation

Tools

SQL

Photoshop

Illustrator

Google Ads

Facebook Ads

UGC testing tools

Job description

ReachMobi is seeking a results-driven digital advertising specialist to own performance-based mobile campaigns. You will develop partnerships, organize media buying across major networks, and craft data-driven ad copies to optimize CPA/CPI and ROI.

The role requires hands-on analytics, UGC testing, and strong Excel/SQL proficiency. You will work in a fast-paced environment with a growth mindset, collaborating across teams to scale profitable cohorts and drive measurable impact for digital