Performance Digital Media Buyer - Hybrid + Unlimited PTO

ReachMobi; Philadelphia (Philadelphia County); Híbrido; USD 70.000 - 110.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Hybrid schedule

Unlimited PTO

401k match

Health/Vision/Dental

Life Insurance

Snacks and catered lunches

Descripción de la vacante

ReachMobi is seeking a performance marketing professional to own and optimize mobile ad campaigns across Facebook, Google, and affiliates. You will develop creative assets, test UGC strategies, and drive actions through CPA, CPI, and CPC models.

You will analyze KPI metrics like conversion rate, CTR, retention, and LTV, and translate data into actionable insights. A hybrid work setup is offered with strong benefits.

Formación

• 2+ years of professional experience running performance based mobile ad campaigns (CPC/CPI/CPA).
• Hands-on experience developing and testing paid UGC creative for performance marketing campaigns.
• Experience analyzing conversion rates, CTR, retention, and lifetime value (LTV).
• Proficient with Excel (Pivot tables, VLOOKUP, SUMIF).
• Firsthand experience creating ad copy for performance campaigns.
• Experience with SQL is a plus.
• Advanced Photoshop skills, Illustrator experience.

Responsabilidades

• Develop, deploy, and optimize digital distribution partnerships with key platforms.
• Organize digital media buying using display, search, and social networks to drive app traffic.
• Perform market research to refine paid media strategies.

Conocimientos

CPC campaigns

CPA campaigns

Mobile ads

Ad copywriting

A/B testing

Excel (Pivot)

SQL knowledge

Campaign optimization

Data interpretation

Facebook/Google Ads

Herramientas

Photoshop

Illustrator

Descripción del empleo

ReachMobi is seeking a performance marketing professional to own and optimize mobile ad campaigns across Facebook, Google, and affiliates. You will develop creative assets, test UGC strategies, and drive actions through CPA, CPI, and CPC models.

You will analyze KPI metrics like conversion rate, CTR, retention, and LTV, and translate data into actionable insights. A hybrid work setup is offered with strong benefits.