Digital Media Strategy Associate

Publicis Groupe; El Segundo (CA); Hybrid; USD 50,000 - 71,000; Full time

Benefits offered by this job

Medical coverage

Dental coverage

Vision coverage

401K

Paid time off

Job summary

Publicis Groupe’s Spark Foundry seeks a Senior Associate, Strategy to steward day-to-day media communication for brands in a dynamic advertising setting. You’ll manage budgets, stay on top of digital media activity, and translate data into actionable recommendations.

You’ll work with Managers to refine plans, leverage media tools, and ensure timely execution while contributing to a collaborative, high-energy team culture.

Qualifications

• 1+ years of Media Planning experience.
• MediaTools knowledge is a must.
• Familiarity with Competitive systems (AdViews/Kantar).
• Working knowledge of Syndicated research tools (eg. MRI, Comscore, etc.).
• Strong proficiency within Excel.
• Strong communication and presentation skills.
• Professional, with strong teamwork skills.
• Curious and motivated.
• Solution-oriented problem solver.
• Adept at time management and handling shifting priorities.

Responsibilities

• Assist the Manager in development of digital media plan options and recommendations.
• Maintain accurate budget control and flow of media activity and update client on timely/consistent basis.
• Demonstrate strong understanding of online media fundamentals, including media math, target audience development, and communication goals (reach/frequency).
• Demonstrate proficiency with systems/tools (MRI, MediaTools, Comscore).
• Gather and analyze appropriate research to provide sound, strategic, consumer-insights-driven digital media recommendations.
• Establish collaborative, productive working relationship with implementation teams to ensure media strategies are being delivered and brand goals and client needs are being met.
• Ensure proper execution of digital media plans by monitoring buys/schedules.
• Develop strong working relationship with partner agencies (where/when applicable), helping create a seamless communications process.
• Demonstrate creativity and agility when problem solving.
• Deliver POVs/position papers on key client issues and/or client opportunities.
• Prepare media authorizations per approved plans/project requests.

Skills

Media Planning

MediaTools

MRI

Comscore

Excel

Communication

Teamwork

Problem solving

Tools

MRI

MediaTools

Comscore

Job description

Publicis Groupe’s Spark Foundry seeks a Senior Associate, Strategy to steward day-to-day media communication for brands in a dynamic advertising setting. You’ll manage budgets, stay on top of digital media activity, and translate data into actionable recommendations.

You’ll work with Managers to refine plans, leverage media tools, and ensure timely execution while contributing to a collaborative, high-energy team culture.