Programmatic Manager: Lead Data-Driven Media Strategy

WPP Media Limited; Los Angeles (CA); Híbrido; USD 60.000 - 140.000; Jornada completa

Descripción de la vacante

WPP Media Limited in Los Angeles area is seeking a Manager, Programmatic to lead and execute programmatic media plans using leading platforms. You will begin taking ownership of client programmatic strategy and oversee day-to-day execution, with responsibilities for mentoring junior teammates.

You will translate objectives into activation strategies, manage DV360 and The Trade Desk campaigns, collaborate with cross-functional teams, source high-quality inventory, and report performance to

Formación

• Bachelor's degree or equivalent professional experience.
• 3+ years in programmatic or related fields.
• Familiarity with programmatic platforms.
• Strong Excel skills.
• Experience with databases/visualization or coding is a plus.
• Excellent communication and presentation abilities.
• Ability to mentor junior team members.

Responsabilidades

• Translate client objectives into programmatic activation strategies.
• Manage campaigns in DV360, The Trade Desk, and other DSPs.
• Collaborate with planning, investment, operations and analytics teams.
• Source and evaluate deals with publishers to secure quality inventory.
• Create and enforce workflows to ensure timely deliverables.
• Train and mentor junior team members.
• Provide regular performance reporting to stakeholders.

Conocimientos

Programmatic strategy

Campaign management

Senior stakeholder comms

Mentoring juniors

Data analysis

Presentation skills

Problem solving

Educación

Bachelor’s Degree in Business/Analytics

Herramientas

Excel

DV360

The Trade Desk

Descripción del empleo

WPP Media Limited in Los Angeles area is seeking a Manager, Programmatic to lead and execute programmatic media plans using leading platforms. You will begin taking ownership of client programmatic strategy and oversee day-to-day execution, with responsibilities for mentoring junior teammates.

You will translate objectives into activation strategies, manage DV360 and The Trade Desk campaigns, collaborate with cross-functional teams, source high-quality inventory, and report performance to