Programmatic Media Manager — Growth & Strategy

WPP Media Limited; Chicago (IL); Hybrid; USD 60,000 - 140,000; Full time

Benefits offered by this job

Medical insurance

Retirement plans

Vision insurance

Dental insurance

Paid time off

Partner discounts

Mental health days

Job summary

WPP Media is seeking a Programmatic Manager to design and execute programmatic media plans using industry-leading technology platforms. You will begin to take ownership of clients’ programmatic strategy and oversee its day-to-day execution, while mentoring junior team members.

The role emphasizes strong analytical skills, collaboration with planning, investment, operations and analytics teams, and presenting performance to senior stakeholders.

Qualifications

• Bachelor's degree in Marketing, Analytics, Advertising, or a related field.
• 3+ years experience in Programmatic, Paid Search, Paid Social, Ad Operations, Digital Analytics or Digital Planning.
• Familiarity with key programmatic and digital platforms.
• Advanced Microsoft Excel skills.
• Experience with databases, visualization tools or coding languages is a plus.
• Strong verbal and written communication, organizational and detail orientation.
• Ability to mentor junior team members and present to senior stakeholders.

Responsibilities

• Translate client campaign objectives into programmatic activation strategies, including defining and building target audiences and sourcing relevant inventory opportunities.
• Manage campaigns within DV360, The Trade Desk, and other DSPs, ensuring budgets are paced and tactics optimized toward KPIs.
• Develop strong cross-functional relationships with planning, investment, operations and analytics teams.
• Collaborate with publishers to source, evaluate and implement high-quality inventory deals.
• Create and enforce workflow processes to ensure timely, accurate deliverables.
• Train and support day-to-day responsibilities and quality of work of junior team members.
• Conduct analyses to identify opportunities to improve performance across campaigns.
• Keep stakeholders updated on campaign and account performance via reporting and status meetings.

Skills

Programmatic strategy

Campaign management

Stakeholder communication

Mentoring juniors

Education

Bachelor's degree in Marketing/Analytics

Tools

DV360

The Trade Desk

Excel

Job description

WPP Media is seeking a Programmatic Manager to design and execute programmatic media plans using industry-leading technology platforms. You will begin to take ownership of clients’ programmatic strategy and oversee its day-to-day execution, while mentoring junior team members.

The role emphasizes strong analytical skills, collaboration with planning, investment, operations and analytics teams, and presenting performance to senior stakeholders.