Senior MarTech Product Owner: Lead Routing & Campaign Delivery

Avalara, Inc.; United States; Remote; USD 120,000 - 170,000; Full time

Benefits offered by this job

Bonuses

Private medical insurance

Life insurance

Disability insurance

Job summary

Avalara, Inc. is seeking a Sr. Business Analyst for Marketing Technology to drive the roadmap across lead intake, enrichment, and Marketo-based campaign execution.

You will own the backlog and coordinate priorities between Marketing, RevOps, and Engineering to improve pipeline speed and data accuracy. You will groom requirements, define acceptance criteria, and govern Salesforce-Marketo mappings and related automation, while leveraging AI to surface edge cases and keep documentation current as

Qualifications

• Bachelor's degree or equivalent with analytics/business ops/technical program mgmt.
• 6–10+ years in MarTech product ownership (MAP + CRM + integrations) with GTM systems and Workfront/Fusion or equivalent intake automation.
• Proven backlog ownership and cross-functional leadership across Marketing, RevOps, Engineering, Analytics.
• Strong grasp of lead lifecycle, enrichment, dedupe, routing; consent/tagging/UTM alignment.
• Familiarity with Outreach/SDR workflows and server-side personalization/drafting patterns.
• Data fluency; comfortable with metrics, KPIs, and incident/root-cause narratives.

Responsibilities

• Groom and prioritize backlog across MLE and MAU teams, write acceptance criteria, and make trade-off calls on what ships next.
• Track KPIs like speed-to-lead, misrouting, and sync reliability; use AI-assisted analysis to surface patterns.
• Govern Salesforce-Marketo field mappings and MSI usage; resolve schema drift and sync errors.
• Drive automation patterns from Workfront to Marketo to reduce campaign build time.
• Document roadmaps, project health, and playbooks; keep documentation current with AI.

Skills

Backlog ownership

Cross-functional leadership

MarTech product ownership

GTM systems

Marketo architecture

Workfront/Fusion

Lead lifecycle & routing

Data reliability & quality

AI-enabled requirements

Stakeholder communication

Education

Bachelor's degree in Computer Science/Engineering/Information Management or related field

Tools

Marketo

Salesforce

Workfront

Fusion

MSI usage

Job description

Avalara, Inc. is seeking a Sr. Business Analyst for Marketing Technology to drive the roadmap across lead intake, enrichment, and Marketo-based campaign execution.

You will own the backlog and coordinate priorities between Marketing, RevOps, and Engineering to improve pipeline speed and data accuracy. You will groom requirements, define acceptance criteria, and govern Salesforce-Marketo mappings and related automation, while leveraging AI to surface edge cases and keep documentation current as