Senior MarTech & AI Automation Lead

Icertis Inc.; Reston (VA); On-site; USD 155,000 - 180,000; Full time

Benefits offered by this job

Equity (RSUs)

401(k) match

Generous vacation and PTO

Flexible work environment

Job summary

Icertis is seeking a seasoned Marketing Operations leader to design, build, and optimize the technology stack and AI-driven workflows supporting scalable marketing and revenue operations. You will own day-to-day administration of Marketo and Salesforce, enablement for teams, and maintenance of the MarTech stack with AI-first mindset.

Collaboration spans Marketing, Inside Sales, and Revenue Ops. You will implement automated data architectures, improve lead lifecycle processes, and pilot new AI

Qualifications

• 7+ years in Marketing Operations/Marketing Automation with deep hands-on Marketo administration (program/channel setup, smart campaigns, tokens, schemas, forms, landing pages, email templating, assets, MSI), plus Salesforce experience.

Responsibilities

• Administer, configure, and optimize marketing technology platforms like MAP & CRM systems, data lake, web, ABM, sales engagement, paid media, intent, and analytics solutions.
• Manage integrations (Marketo-SFDC, form capture, event/webinar, chat, enrichment) with data quality, sync health, and error handling.
• Implement and optimize lead lifecycle processes from acquisition to sales handoff (statuses, routing, dedupe, compliance).
• Design scalable data architectures supporting lead management, customer lifecycle processes, data governance, lead/account scoring, attribution, and reporting.
• Evaluate, implement, and integrate new technologies to support business objectives.
• Document SOPs for campaign build, QA, launches, data hygiene, MarTech documentation, and reporting.
• Instrument KPIs and drive continuous improvement.
• Define standards, operating procedures for systems, automations, integrations, and AI solutions. Build automated workflows across lead management, data enrichment, scoring, routing, reporting.
• Develop end-to-end process automations using low-code, no-code, and programmatic solutions.
• Build reusable frameworks and automation templates for efficiency.
• Monitor automation performance and optimize for reliability.
• Ensure compliance with security, privacy, and governance standards.
• Automate repetitive workflows using Zapier/Make, Azure, and LLMs; leverage AI tools for QA and campaign operations.

Skills

Marketing operations

Marketing automation

Marketo administration

Salesforce

Zapier

Azure

LLMs

Tools

Marketo

Salesforce

Zapier

Azure

LLMs

Job description

Icertis is seeking a seasoned Marketing Operations leader to design, build, and optimize the technology stack and AI-driven workflows supporting scalable marketing and revenue operations. You will own day-to-day administration of Marketo and Salesforce, enablement for teams, and maintenance of the MarTech stack with AI-first mindset.

Collaboration spans Marketing, Inside Sales, and Revenue Ops. You will implement automated data architectures, improve lead lifecycle processes, and pilot new AI