Senior MarTech Systems Analyst: Marketo & Campaign Ops

Avalara, Inc.; United States; Remote; USD 110,000 - 165,000; Full time

Benefits offered by this job

Bonuses

Paid time off

Paid parental leave

Private medical insurance

Life and disability insurance

Inclusive culture with ERGs

Job summary

Avalara’s Marketing Technology team is seeking a Senior Business Analyst to drive roadmap and delivery across lead intake/enrichment/routing services and the Marketo platform (MAU) that powers campaign execution. Reporting to the Director of Enterprise Systems, Marketing Technology, you will own the backlog across MLE and MAU, defining acceptance criteria and measuring outcomes.

This role merges Marketing, RevOps, and Engineering priorities to improve pipeline speed and accuracy with data-driven

Qualifications

• Bachelor's degree in a technical field or equivalent experience.
• 6–10+ years in MarTech product ownership with GTM, Marketo, and Workfront/Fusion experience.
• Proven backlog ownership and cross-functional leadership.

Responsibilities

• Groom and prioritize the backlog for the MLE and MAU teams.
• Define acceptance criteria and trade-offs for upcoming releases.
• Govern Salesforce–Marketo field mappings and data quality; resolve schema drift.
• Document roadmaps, health metrics, and playbooks with AI-assisted updates.

Skills

Backlog ownership

Cross-functional leadership

MarTech product ownership

Lead lifecycle & routing

Data-driven decisions

Education

Bachelor's degree or equivalent

Tools

Marketo

Salesforce

Workfront

Fusion

Job description

Avalara’s Marketing Technology team is seeking a Senior Business Analyst to drive roadmap and delivery across lead intake/enrichment/routing services and the Marketo platform (MAU) that powers campaign execution. Reporting to the Director of Enterprise Systems, Marketing Technology, you will own the backlog across MLE and MAU, defining acceptance criteria and measuring outcomes.

This role merges Marketing, RevOps, and Engineering priorities to improve pipeline speed and accuracy with data-driven