Remote Senior Marketing Automation & Lifecycle Leader

ShowMeLeads Inc; Chicago (IL); Remote; USD 100,000 - 120,000; Full time

Benefits offered by this job

Health Benefits

Paid Vacation

Paid Holidays

Paid Sick Time

Opportunity to work with enterprise L2

Job summary

Marrina Decisions is seeking a Senior Marketing Operations Lead to design and optimize marketing automation, lifecycle programs, and data-driven operations for a premium enterprise client. You will collaborate across marketing, product, sales, and data teams to drive scalable campaigns and reporting infrastructure.

The role requires deep MAP expertise, strong analytics, and the ability to translate business requirements into scalable solutions while supporting enterprise marketing initiatives in

Qualifications

• 7–10 years of experience in marketing operations, automation, or lifecycle marketing.
• Strong expertise with marketing automation platforms (HubSpot, or similar).
• Experience with Salesforce CRM and marketing system integrations.
• Experience building lead management and lifecycle marketing frameworks.
• Strong analytical skills and experience with marketing performance reporting.
• Ability to manage complex marketing programs in a fast-paced environment.
• Excellent communication and collaboration skills.

Responsibilities

• Design and manage lifecycle marketing programs that support lead generation, activation, and engagement.
• Build and optimize automated marketing campaigns across multiple channels.
• Develop lifecycle workflows that improve lead conversion, customer engagement, and retention.
• Implement segmentation and personalization strategies to improve campaign performance.
• Work with marketing, product, sales, and analytics to improve data quality and governance.
• Translate business requirements into scalable marketing automation solutions.
• Support enterprise client marketing initiatives and operational programs.
• Provide strategic input to improve marketing processes and campaign performance.

Job description

Marrina Decisions is seeking a Senior Marketing Operations Lead to design and optimize marketing automation, lifecycle programs, and data-driven operations for a premium enterprise client. You will collaborate across marketing, product, sales, and data teams to drive scalable campaigns and reporting infrastructure.

The role requires deep MAP expertise, strong analytics, and the ability to translate business requirements into scalable solutions while supporting enterprise marketing initiatives in