Senior MarTech Product Lead - Adobe Workfront

PNC Financial Services Group, Inc.; Wilmington (DE); On-site; USD 112,000 - 250,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401(k) with match

Pension and stock purchase plans

Paid time off

Job summary

PNC Financial Services Group, Inc. seeks a Senior Digital Product Manager Lead in its MarTech group to own the strategy, implementation, and evolution of marketing workflow and work management capabilities.

Based in Wilmington, DE or East Brunswick, NJ, you will serve as the product owner for Adobe Workfront and related platforms that enable teams to plan, prioritize, and deliver customer communications. The role requires strong Agile practices, cross-functional collaboration with Marketing,

Qualifications

• Bachelor's degree or equivalent experience.
• 8+ years of product management experience in Agile environments.
• Demonstrated experience leading enterprise software, workflow, or platform implementations.
• Strong knowledge of Agile product management practices, including backlog management, prioritization, roadmapping, and stakeholder engagement.
• Proven ability to work across business and technology teams to deliver complex solutions.
• Strong communication, analytical, and problem-solving skills.
• Experience driving organizational adoption and change associated with new capabilities.

Responsibilities

• Define and execute the product vision, strategy, and roadmap for workflow and work management capabilities supporting marketing and customer communication teams.
• Identify opportunities to improve intake, planning, prioritization, workflow orchestration, collaboration, and transparency across cross-functional teams.
• Establish business outcomes, success metrics, and adoption goals.
• Drive continuous improvement of user experiences, processes, and platform capabilities.
• Own and manage the product backlog, roadmap priorities, and release plans.
• Translate business objectives and stakeholder needs into product requirements, user stories, and acceptance criteria.
• Balance strategic modernization initiatives with operational and regulatory requirements.
• Ensure solutions are scalable, measurable, and aligned with enterprise architecture standards.
• Partner closely with engineering teams to deliver product capabilities through Agile methodologies.
• Lead backlog refinement, sprint planning, product reviews, and release readiness activities.
• Make prioritization decisions informed by customer value, business impact, and technical feasibility.
• Drive alignment across business and technology stakeholders.
• Lead the implementation and enhancement of Adobe Workfront and associated workflow capabilities.
• Support integration efforts across campaign management, content management, collaboration, reporting, and communication platforms.
• Partner with business stakeholders to define future-state workflows and user experiences.
• Contribute to governance models, platform adoption strategies, and operating frameworks.
• Develop strong relationships across Marketing, Customer Communications, Digital, Technology, Compliance, and Delivery teams.
• Communicate roadmap progress, risks, and outcomes to senior leadership.
• Facilitate decision-making and alignment among diverse stakeholder groups.
• Serve as a trusted advisor on product strategy and workflow transformation initiatives.

Skills

Agile leadership

Digital UX

Data Visualization

Employee Engagement

IT Architecture

JavaScript

Wireframing

Education

Bachelor's degree

Tools

JavaScript

BRD

Job description

PNC Financial Services Group, Inc. seeks a Senior Digital Product Manager Lead in its MarTech group to own the strategy, implementation, and evolution of marketing workflow and work management capabilities.

Based in Wilmington, DE or East Brunswick, NJ, you will serve as the product owner for Adobe Workfront and related platforms that enable teams to plan, prioritize, and deliver customer communications. The role requires strong Agile practices, cross-functional collaboration with Marketing,