MarTech Senior Product Manager - Workfront Lead

PNC; United States; On-site; USD 112,000 - 250,000; Full time

Job summary

PNC Financial Services Group, Inc. in Wilmington, DE or East Brunswick, NJ seeks a Senior Digital Product Manager Lead to own the strategy, implementation and evolution of enterprise marketing workflow platforms, including Adobe Workfront.

The role requires strong Agile leadership, cross‑functional collaboration, and the ability to translate business needs into scalable product capabilities. It is a full‑time, in‑office position focused on governance, integrations with marketing tools, and

Qualifications

• Bachelor's degree or equivalent experience.
• 8+ years of product management experience in Agile environments.
• Demonstrated experience leading enterprise software, workflow, or platform implementations.
• Strong knowledge of Agile product management practices, including backlog management, prioritization, roadmapping, and stakeholder engagement.
• Proven ability to work across business and technology teams to deliver complex solutions.
• Strong communication, analytical, and problem-solving skills.
• Experience driving organizational adoption and change associated with new capabilities.

Responsibilities

• Define and execute the product vision, strategy, and roadmap for workflow and work management capabilities supporting marketing and customer communication teams.
• Own and manage the product backlog, roadmap priorities, and release plans. Translate business objectives and stakeholder needs into product requirements, user stories, and acceptance criteria.
• Balance strategic modernization initiatives with operational and regulatory requirements.
• Ensure solutions are scalable, measurable, and aligned with enterprise architecture standards.
• Partner closely with engineering teams to deliver product capabilities through Agile methodologies.
• Lead backlog refinement, sprint planning, product reviews, and release readiness activities.
• Make prioritization decisions informed by customer value, business impact, and technical feasibility.

Skills

Product management

Agile delivery

Stakeholder management

Communication

Enterprise software

Education

Bachelor's degree

Tools

Adobe Workfront

Salesforce Marketing Cloud

Jira

Asana

Monday.com

Job description

PNC Financial Services Group, Inc. in Wilmington, DE or East Brunswick, NJ seeks a Senior Digital Product Manager Lead to own the strategy, implementation and evolution of enterprise marketing workflow platforms, including Adobe Workfront.

The role requires strong Agile leadership, cross‑functional collaboration, and the ability to translate business needs into scalable product capabilities. It is a full‑time, in‑office position focused on governance, integrations with marketing tools, and