Marketing Enablement Lead: Workfront & Automation

PNC Financial Services Group, Inc.; Pittsburgh (Allegheny County); On-site; USD 91,000 - 203,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401(k) with company match

Paid holidays

Job summary

PNC Financial Services Group, Inc. seeks a Marketing Enablement Lead to shape workflows and automation within Adobe Workfront, delivering greater operational efficiency for marketing initiatives.

Based in Pittsburgh, this in-office role demands deep Workfront expertise, strong data storytelling, and the ability to translate insights into action for cross-functional partners across marketing, IT, and product teams.

Qualifications

• Proven experience building, configuring, and managing Workfront workflows and automations.
• Hands-on Workfront expertise with the ability to derive throughput insights from data.
• Subject-matter expert in workflow design and platform administration.
• Strong storytelling translating data into actionable narratives for stakeholders.

Responsibilities

• Build, configure, and manage workflows and automations within Adobe Workfront to streamline intake, optimize resource allocation, and drive operational efficiency.
• Leverage Workfront and other system data to drive visibility into throughput, bottlenecks, and process optimization opportunities.
• Proactively identify inefficiencies in workflows and reporting structures and recommend scalable, standardized solutions to improve operational maturity.
• Seek out new tools, methodologies, and automation opportunities to enhance workflow and analytics capabilities and innovate processes over time.
• Translate complex data into clear, actionable narratives that influence decision-making and resonate with both technical and non-technical stakeholders.
• Apply structured thinking to break down ambiguous problems, leveraging data to uncover root causes, trends, and actionable recommendations.
• Ensure clean, reliable data by applying best practices that support consistency, traceability, and trust in reporting outputs.
• Manage competing priorities and tight deadlines while maintaining accuracy and quality in a fast-paced, high-stakes environment.

Skills

Adobe Workfront

Fusion automation

Workfront administration

Data storytelling

Education

Bachelor's degree in Marketing, Business, Analytics, or related field

Job description

PNC Financial Services Group, Inc. seeks a Marketing Enablement Lead to shape workflows and automation within Adobe Workfront, delivering greater operational efficiency for marketing initiatives.

Based in Pittsburgh, this in-office role demands deep Workfront expertise, strong data storytelling, and the ability to translate insights into action for cross-functional partners across marketing, IT, and product teams.