Marketing Enablement Lead: Data-Driven Ops & Workfront

PNC Financial Services Group, Inc.; Birmingham (AL); On-site; USD 91,000 - 203,000; Full time

Benefits offered by this job

Medical/dental/vision insurance

401(k) with match

Paid time off

Parental leave

Job summary

PNC Financial Services Group, Inc. is seeking a Marketing Enablement Lead to advance marketing operations via Adobe Workfront workflows and automation. Based in Pittsburgh, PA, the role focuses on intake, resource allocation, and throughput improvements.

The ideal candidate combines hands-on Workfront expertise with analytical thinking, stakeholder storytelling, and collaboration across marketing, creative, IT, and product teams to drive measurable process efficiency.

Qualifications

• Bachelor's degree in Marketing, Business, Analytics or related field.
• Adobe Workfront certification or administrator experience preferred.
• Experience supporting marketing operations, campaign execution, or process improvement initiatives.

Responsibilities

• Build, configure, and manage Workfront workflows and automations to streamline intake and optimize resource allocation.
• Leverage Workfront and data to reveal throughput, bottlenecks, and improvement opportunities.
• Translate complex data into clear narratives that resonate with technical and non-technical stakeholders.

Skills

Adobe Workfront

Workflow design

Data storytelling

Stakeholder communication

Structured thinking

Education

Bachelor's degree in Marketing or Analytics

Adobe Workfront certification

Tools

Fusion automation

Workfront configurations

Dashboards & reports

Job description

PNC Financial Services Group, Inc. is seeking a Marketing Enablement Lead to advance marketing operations via Adobe Workfront workflows and automation. Based in Pittsburgh, PA, the role focuses on intake, resource allocation, and throughput improvements.

The ideal candidate combines hands-on Workfront expertise with analytical thinking, stakeholder storytelling, and collaboration across marketing, creative, IT, and product teams to drive measurable process efficiency.