Marketing Enablement Lead: Workfront & Ops Strategy

PNC Financial Services Group, Inc.; Chicago (IL); On-site; USD 91,000 - 203,000; Full time

Job summary

PNC Financial Services Group, Inc. seeks an experienced Marketing Enablement Lead to advance marketing operations by building and managing workflows and automations in Adobe Workfront, driving throughput, and delivering data-driven insights.

The role emphasizes collaboration across marketing, IT, and product teams to enhance operational efficiency and scale. The candidate should be a self-starter with strong analytical and storytelling skills, able to translate data into actionable

Qualifications

• Proven experience building, configuring, and managing workflows and automations within Adobe Workfront.
• Hands-on Workfront experience translating operational needs into scalable configurations.
• Ability to translate data into narratives for stakeholders.

Responsibilities

• Build, configure, and manage workflows and automations within Adobe Workfront to streamline intake and optimize resource allocation.
• Leverage Workfront and data to reveal throughput, bottlenecks, and improvement opportunities.
• Identify inefficiencies in workflows and reporting and propose scalable solutions.
• Seek new tools and automation opportunities to enhance analytics and processes.
• Translate complex data into clear, actionable narratives for varied stakeholders.
• Manage competing priorities and deadlines while ensuring quality.

Skills

Adobe Workfront

Workflow design

Data storytelling

Education

Bachelor's degree

Tools

Fusion automation

Adobe Workfront

Job description

PNC Financial Services Group, Inc. seeks an experienced Marketing Enablement Lead to advance marketing operations by building and managing workflows and automations in Adobe Workfront, driving throughput, and delivering data-driven insights.

The role emphasizes collaboration across marketing, IT, and product teams to enhance operational efficiency and scale. The candidate should be a self-starter with strong analytical and storytelling skills, able to translate data into actionable