Principal Marketing Technologist

The MathWorks, Inc.; Natick (MA); Hybrid; USD 170,000 - 210,000; Full time

Job summary

The MathWorks, Inc. is seeking a Senior Marketing Technology Architect to lead the strategy and implementation of core MarTech platforms, CDP integrations, and data governance.

This role collaborates with Data Engineering, Analytics, and Product teams to ensure scalable, end-to-end marketing data flows and activation capabilities. The position requires deep systems thinking, excellent communication, and a track record of delivering complex, cross-functional projects in a hybrid work environment.

Qualifications

• Bachelor's degree and 10+ years of professional experience.
• Experience leading martech architecture initiatives and roadmaps.
• Strong ability to translate complex technical concepts for non-technical stakeholders.

Responsibilities

• Lead the solution architecture, implementation, and optimization of core marketing platforms (MAM, CDP, integrations).
• Co-design end-to-end data flows linking website activity, tagging, CDP processing, and activation in marketing systems.
• Evaluate platform capabilities and provide actionable recommendations balancing scalability and business value.
• Serve as a technical authority for MarTech roadmap planning and capability assessments.
• Own complex integrations between marketing automation and data sources with governed data movement.
• Define and enforce data standards including naming, country codes, segmentation, and deduplication rules.
• Partner with Data Engineering and Analytics for UAT, lineage validation, and production readiness.
• Support design and refinement of marketing audiences, segmentation, and activation models.
• Produce clear, durable documentation for technical solutions and standards.

Skills

Systems thinking

Cross-functional

Clear communication

Ownership mindset

Problem decomposition

Education

Bachelor's degree + 10 yrs exp

Tools

Marketing automation platforms (Eloqua)

Customer Data Platforms

SQL

Data modeling

Job description

Job Summary

MathWorks has a hybrid work model that enables staff members to split their time between office and home. The hybrid model provides the advantage of having both in-person time with colleagues and flexible at-home life optimizations. Learn More: https://www.mathworks.com/company/jobs/resources/applying-and-interviewing.html#onboarding.

Responsibilities

Marketing Technology Architecture & Enablement

• Lead the solution architecture, implementation, and optimization of core marketing platforms, including marketing automation, customer data platforms, and downstream integrations.
• Co-Design and maintain end-to-end data flows connecting website activity, tagging, CDP processing, and activation in marketing systems.
• Evaluate platform capabilities, constraints, and tradeoffs; provide clear recommendations that balance scalability, maintainability, and business value.
• Serve as a technical authority and advisor for MarTech roadmap planning and capability assessments.

Data Integration & Customer Data Strategy

• Own complex integrations between marketing automation platforms and customer data sources, ensuring accurate, timely, and governed data movement.
• Define and enforce data standards (naming, option values, country codes, segmentation logic, deduplication rules).
• Partner closely with Data Engineering and Analytics teams to support UAT, lineage validation, and production readiness for new integrations and enhancements.
• Proactively identify data quality risks, edge cases, and overlap scenarios; document implications and mitigation strategies.

Audience, Segmentation & Activation Enablement

• Support the design and refinement of marketing audiences, segments, and subsegments, including keyword logic, scoring, and overlap considerations.
• Review and provide feedback on process flows and implementation models for audience creation and activation.
• Act as a thought partner to campaign, operations, and analytics teams to ensure segmentation logic aligns with real-world execution and measurement.

Documentation, Knowledge Sharing & Standards

• Produce clear, concise, and durable documentation for complex technical solutions (e.g., data diagrams, FAQs, field definitions, usage guidance).
• Translate low-level technical details into accessible explanations for non-technical stakeholders.
• Contribute to enterprise-level documentation including capability definitions, technology inventories, and standards frameworks.
• Set a high bar for documentation quality and reusability across Marketing Technology initiatives.

Cross-Functional Leadership & Influence

• Act as a trusted partner to Marketing Operations, Analytics, Data Engineering, and Product teams.
• Participate in core and advisory forums influencing metrics, technology direction, and platform governance.
• Provide constructive feedback, technical reviews, and mentoring to peers; help raise overall MarTech maturity.
• Anticipate downstream impacts of design decisions and communicate them clearly to stakeholders.

Scope & Impact (Senior / Principal Level)

• Owns high-complexity systems that impact multiple teams and regions.
• Operates with minimal direction, setting technical direction rather than just executing tasks.
• Trusted for judgment calls on ambiguity, tradeoffs, and long-term implications.
• Influence extends beyond immediate team; work shapes standards, frameworks, and best practices across Marketing Technology.
• Known for turning ambiguity into clarity through analysis, structure, and documentation.

Qualifications

• A bachelor's degree and 10 years of professional work experience (or equivalent experience) is required.

Additional Qualifications

Technical

• Marketing automation platforms (e.g., Eloqua or equivalent)
• Customer Data Platforms and identity resolution concepts
• SQL and data analysis for validation and troubleshooting
• Data modeling, option value governance, and normalization
• Integration patterns, UAT, and production validation

Strategic & Interpersonal

• Systems thinking and problem decomposition
• Clear written and verbal communication
• Cross-functional collaboration and influence
• Ability to balance speed, quality, and long-term maintainability
• High ownership mindset with strong attention to detail