Senior Marketing Tech Architect & Data Strategist

The MathWorks, Inc.; Natick (MA); Hybrid; USD 170,000 - 210,000; Full time

Job summary

The MathWorks, Inc. is seeking a Senior Marketing Technology Architect to lead the strategy and implementation of core MarTech platforms, CDP integrations, and data governance.

This role collaborates with Data Engineering, Analytics, and Product teams to ensure scalable, end-to-end marketing data flows and activation capabilities. The position requires deep systems thinking, excellent communication, and a track record of delivering complex, cross-functional projects in a hybrid work environment.

Qualifications

• Bachelor's degree and 10+ years of professional experience.
• Experience leading martech architecture initiatives and roadmaps.
• Strong ability to translate complex technical concepts for non-technical stakeholders.

Responsibilities

• Lead the solution architecture, implementation, and optimization of core marketing platforms (MAM, CDP, integrations).
• Co-design end-to-end data flows linking website activity, tagging, CDP processing, and activation in marketing systems.
• Evaluate platform capabilities and provide actionable recommendations balancing scalability and business value.
• Serve as a technical authority for MarTech roadmap planning and capability assessments.
• Own complex integrations between marketing automation and data sources with governed data movement.
• Define and enforce data standards including naming, country codes, segmentation, and deduplication rules.
• Partner with Data Engineering and Analytics for UAT, lineage validation, and production readiness.
• Support design and refinement of marketing audiences, segmentation, and activation models.
• Produce clear, durable documentation for technical solutions and standards.

Skills

Systems thinking

Cross-functional

Clear communication

Ownership mindset

Problem decomposition

Education

Bachelor's degree + 10 yrs exp

Tools

Marketing automation platforms (Eloqua)

Customer Data Platforms

SQL

Data modeling

Job description

The MathWorks, Inc. is seeking a Senior Marketing Technology Architect to lead the strategy and implementation of core MarTech platforms, CDP integrations, and data governance.

This role collaborates with Data Engineering, Analytics, and Product teams to ensure scalable, end-to-end marketing data flows and activation capabilities. The position requires deep systems thinking, excellent communication, and a track record of delivering complex, cross-functional projects in a hybrid work environment.