Senior MarTech Analytics & Web Platforms Lead

Baker Hughes

Houston (TX)

On-site

USD 110,000 - 140,000

Full time

14 days+

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Benefits offered by this job

Private medical care

Life insurance

Disability coverage

Retirement programs

Learning and development

Job summary

Baker Hughes seeks a Senior MarTech Specialist to lead Marketing Analytics & Web Platforms. You will own the marketing measurement framework, analytics architecture, and reporting ecosystem across platforms like GA4, Power BI, Tableau, and Data Studio, driving data-driven growth for BMEC.

In this global role you will partner with Digital Technology, governance teams, and business stakeholders to deliver scalable analytics capabilities, improve data quality, and optimize web platform performance

Qualifications

5–7+ years of experience in Marketing Analytics, Marketing Operations, Digital Marketing or related disciplines.
Hands-on experience with BI tools and analytics platforms (GA4, Power BI, Tableau, Data Studio).
Experience designing KPI frameworks, measurement strategies, and dashboards in B2B environments.
Experience managing web platforms and MarTech integrations (Drupal, Marketo, Salesforce, 6Sense).

Responsibilities

Own marketing measurement framework and KPI governance aligned with BMEC objectives.
Define data taxonomy, standardized definitions, and reporting methodologies.
Oversee analytics dashboards across Power BI, Tableau, GA4, Data Studio, and Marketo measures.
Architect CRM data flows and MarTech integrations for full-funnel insights.
Lead web platform roadmap, Drupal CMS governance, and DAM (Bynder) stewardship.
Develop ABM analytics, engagement scoring, and pipeline influence reporting.