Senior MarTech Specialist, Marketing Analytics, Web Platforms

Jobtailor; London (TX); Hybrid; USD 90,000 - 130,000; Full time

Job summary

Jobtailor is seeking a senior Marketing Analytics professional to transform data into trusted, actionable insights that guide strategic decisions. You will own the marketing measurement framework, analytics architecture, reporting ecosystem, and the web platform roadmap.

You will collaborate with Brand, Marketing & External Communications, Digital Technology, and cross-functional stakeholders to build scalable analytics capabilities and ensure data governance, quality, and compliance across

Qualifications

• 5–7+ years of experience in Marketing Analytics, Marketing Operations, Digital Marketing, Web Operations, Marketing Automation, or related disciplines.

Responsibilities

• Transform data into trusted, actionable insights to support strategic business decisions.
• Own and evolve the marketing measurement framework, analytics architecture, reporting ecosystem, and web platform roadmap.
• Partner with BMEC, DT, and stakeholders to build scalable analytics capabilities.
• Improve data governance and data quality to drive growth.
• Governing data taxonomy, naming conventions, and UTM standards for data consistency.

Skills

Marketing Analytics

Marketing Operations

Digital Marketing

Web Operations

Marketing Automation

Data governance

Data quality management

Excellent analytics storytelling

User enablement

Privacy & compliance understanding

Tools

GA4

Power BI

Tableau

Data Studio

Drupal CMS

Job description

Job Responsibilities

• Transforming data generated across the MarTech ecosystem into trusted, actionable insights that support strategic business decisions.
• Owning and evolving the marketing measurement framework, analytics architecture, reporting ecosystem, and web platform roadmap.
• Partnering with Brand, Marketing & External Communications (BMEC), Digital Technology (DT), and business stakeholders to build scalable analytics capabilities.
• Improving data governance, driving web platform innovation, and positioning marketing analytics as a strategic driver of growth.
• Governing data taxonomy, naming conventions, and UTM standards to ensure data consistency and trust across the MarTech ecosystem.
• Rationalizing and optimizing the analytics dashboard and reporting landscape.
• Leading initiatives that improve data quality, reporting accuracy, and insight generation across marketing operations.
• Designing and delivering structured training and enablement programs that improve adoption of BI tools.
• Capturing BMEC business requirements, translating them into technical requirements, and guiding execution through Digital Technology agile delivery processes.
• Managing Drupal CMS technical requirements and ensuring effective alignment between marketing objectives and platform capabilities.
• Driving AI-driven opportunities across analytics, reporting, web operations, and MarTech processes to improve efficiency and accelerate insights.

Requirements

• 5–7+ years of experience in Marketing Analytics, Marketing Operations, Digital Marketing, Web Operations, Marketing Automation, or related disciplines.
• Strong hands‑on experience with marketing analytics and business intelligence platforms, including GA4, Power BI, Tableau, Data Studio, or similar tools.
• Experience designing KPI frameworks, measurement strategies, attribution models, and performance dashboards in complex B2B environments.
• Experience developing and managing web platform technical roadmaps, CMS environments (preferably Drupal), and MarTech integrations.
• Strong understanding of marketing data architecture, data governance, data quality management, and reporting ecosystems.
• Knowledge of CRM platforms, marketing automation technologies, ABM solutions, and digital analytics tools.
• Excellent analytical, visualization, and storytelling skills with the ability to convert complex data into actionable business recommendations.
• Experience driving user enablement, training programs, documentation development, and self‑service analytics adoption.
• Understanding of privacy, accessibility, and compliance requirements, including GDPR, WCAG, and digital governance best practices.
• Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
• Proactive problem solver with a continuous improvement mindset and strong attention to detail.
• Outstanding communication, influencing, and stakeholder management skills.
• Comfortable working across global, cross‑functional teams in a highly collaborative and fast‑paced environment.

Core Competencies

Demonstrates expertise in Marketing Analytics, Data Governance, and Business Intelligence, with a strong focus on developing measurement frameworks and optimizing reporting ecosystems. Proven ability to drive insights and improve data quality while managing cross‑functional collaboration and training initiatives.

Highest-signal resume keywords

• Marketing Analytics
• Business Intelligence Platforms
• Data Governance
• KPI Frameworks
• Drupal CMS Management

ATS Optimization Keywords

Hard Skills

• GA4
• Power BI
• Tableau
• Data Studio
• KPI Framework Design
• Attribution Models
• Performance Dashboards
• Data Quality Management
• Marketing Data Architecture
• MarTech Integrations

Soft Skills

• Analytical Skills
• Storytelling Skills
• Project Management
• Problem Solving
• Communication Skills

Industry Keywords

• MarTech Ecosystem
• Digital Marketing
• Web Operations
• Compliance Requirements
• GDPR
• WCAG

Tools & Technologies

• CRM Platforms
• Marketing Automation Technologies
• ABM Solutions
• Digital Analytics Tools
• BI Tools